Digital Campaign Performance Specialist

Hearst Television, Charlotte; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Retirement plan (401(k) matching)

Wellness support

Paid time off

Paid parental leave

LGBTQ+ health services

Additional benefits

Job summary

Hearst Television is seeking a Campaign Specialist to execute, optimize, and report on digital advertising campaigns from Charlotte, NC. This in-office role collaborates with internal and offshore teams to ensure campaigns meet performance goals and client expectations across GAM, DV360, and other DSPs.

The ideal candidate has 2–5 years of experience, strong analytical skills, and proficiency with tracking tools, pixels, and UTMs.

Qualifications

• 2–5 years of experience managing digital advertising campaigns.
• Proficient with major ad platforms (GAM, DV360, Meta, etc.).
• Strong analytical skills and fluency with dashboards and spreadsheets.
• Experience with trafficking, pixels, UTMs and external tracking tools.

Responsibilities

• Coordinate setup, launch, and management of campaigns across multiple ad servers and DSPs.
• Oversee trafficking, QA, and pacing for accurate delivery.
• Troubleshoot tracking issues and coordinate resolutions with trafficking teams.
• Collaborate with sales managers and station leads on pipeline, pacing, and performance.
• Provide technical support across products including On-Site, Audience Extension, Social, and Native.
• Monitor daily performance and optimize KPIs such as CTR, CPA, ROAS, and viewability.
• Deliver insights and recommendations aligned with client objectives and execute changes.

Skills

Campaign management

Analytical skills

Excel/Google Sheets

Trafficking & tracking

Communication & PM

Problem solving

Tools

Google Ad Manager (GAM)

DV360

Meta Ads

UTMs & third-party tracking

Job description

Hearst Television is seeking a Campaign Specialist to execute, optimize, and report on digital advertising campaigns from Charlotte, NC. This in-office role collaborates with internal and offshore teams to ensure campaigns meet performance goals and client expectations across GAM, DV360, and other DSPs.

The ideal candidate has 2–5 years of experience, strong analytical skills, and proficiency with tracking tools, pixels, and UTMs.