SEO Content Specialist

L0021 LAD Advertising; United States; Remote; USD 50,000 - 75,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Paid Holidays

Disability Insurance

Life Insurance

401(k)

Employee Stock Purchase Plan

Learning Center

Vehicle Purchase Discounts

Wellness Programs

Job summary

Lithia & Driveway is seeking an SEO Content Specialist to craft engaging, SEO-optimized content for lithia.com and related sites. You will collaborate across teams to drive organic traffic and mentor junior staff in a fast-paced automotive industry.

The role demands 2-5 years of SEO experience, strong HTML/CSS/JS knowledge, and familiarity with design tools. Remote role with competitive compensation and comprehensive benefits.

Qualifications

• 2-5 years of professional SEO experience, with agency experience preferred.
• Strong attention to detail with a focus on high-quality work.
• Proficient in HTML, CSS, and JavaScript.
• Experience with design tools like Adobe Photoshop, InDesign, and Dreamweaver.
• Solid understanding of SEO best practices, including UTM tracking and Google Analytics.
• Experience using AI-powered SEO tools strongly preferred.
• Ability to design, edit, and optimize images for web performance.
• Excellent written and verbal communication skills.
• Leadership experience mentoring teammates and presenting in meetings.

Responsibilities

• Website Optimization: Build and optimize sites for mobile and desktop.
• SEO Strategy: Identify trends and create content to boost visibility.
• Content Creation: Write and edit SEO-focused content with meta data.
• Competitive Analysis: Monitor trends to propose strategies.
• Team Collaboration: Align with Paid Media/SEM, Marketing managers, and vendors.
• Content Audits: Regularly audit for gaps and accuracy.
• Industry Awareness: Stay updated on Lithia events and product releases.
• Mentorship: Lead Online Content Specialists and mentor growth plans.
• Campaign Execution: Own campaigns and seasonal content initiatives.

Skills

SEO

Content writing

Team leadership

Project management

Analytical thinking

Tools

Adobe Photoshop

InDesign

Dreamweaver

Google Analytics

AI-powered SEO tools

Job description

Dealership: L0021 LAD Advertising Lithia & Driveway | SEO Content Specialist At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We've built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential. Are you a creative and detail-oriented professional with a passion for the automotive and electric vehicle (EV) industries? We are seeking an SEO Content Specialist to craft engaging, informative, and SEO-optimized content for lithia.com, greencars.com, and dealership websites nationwide. From writing educational content and marketing copy to franchise application materials, your work will captivate audiences and drive organic traffic. This is a unique opportunity to collaborate across teams, lead innovative projects, and establish yourself as a key player in a fast-paced, dynamic industry. Location: Remote Compensation Range: $50,000-$75,000, with a typical starting range of $50,000-$65,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You’ll Do

• Website Optimization: Develop and optimize websites for both mobile and desktop.
• SEO Strategy: Identify common search trends using industry tools and create content to boost organic visibility.
• Content Creation: Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.
• Competitive Analysis: Monitor competitor activities and search trends to gain insights and propose innovative strategies.
• Team Collaboration: Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content.
• Content Audits: Conduct regular audits to identify content/keyword gaps and maintain website accuracy.
• Industry Awareness: Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.
• Mentorship: Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.
• Campaign Execution: Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.

What You’ll Bring

• 2-5 years of professional SEO experience, with agency experience preferred
• Strong attention to detail with a consistent focus on delivering high-quality work
• Proficient in front-end technologies including HTML, CSS, and JavaScript
• Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver
• Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics)
• Experience using AI-powered SEO tools strongly preferred
• Ability to design, edit, and optimize images for web performance
• Excellent written and verbal communication skills
• Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment
• Leadership experience mentoring teammates and presenting in team or stakeholder meetings

We offer best in class industry benefits

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

For a more detailed view, visit: https://totalrewards.lithiadriveway.com/

High School graduate or equivalent, 18 years or older required.

We are a drug free workplace.

We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

At Lithia & Driveway, we stand by our mission of Growth Powered by People, as we build a workplace that ignites ideas and opportunities to Earn Customers for Life.

Our focus is on making the customer experience better; as we aim to meet our customers' needs whether in person, online or a combination of both.

Lithia & Driveway is the largest automotive retailer in North America and listed on the Fortune 500 (NYSE: LAD).

Drive your career forward with roles in Sales, Finance, Service, Technology and Corporate.

With thousands of vehicles and hundreds of locations, the career possibilities are endless.

Join us as we accelerate towards growth in automotive and beyond!