Digital Brand Experience Specialist — Remote-Enabled

Abercrombie & Fitch Co.; Columbus (OH); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Incentive bonus program

Medical, dental and vision insurance

Paid parental and adoption leave

Work from anywhere

Job summary

Abercrombie & Fitch Co. is seeking an Assistant / Associate Specialist, Brand Experience Digital to lead end-to-end strategy and execution for the Hollister site and app.

You will translate brand campaigns into customer-facing digital messages and partner with cross-functional teams to optimize internal digital channels. You will manage seasonal and weekly content, collaborate on content testing, and ensure the right messages reach the right audiences at the right times, supporting overall

Qualifications

• Bachelor’s Degree or related experience.
• 3+ years of experience in digital channels (marketing experience preferred, general digital experience required).
• Jira, Mural or Figma experience is a plus.

Responsibilities

• Owns site and app content strategy, optimization, and planning from planning to execution.
• Collaborates with Merchandising, Marketing Creative, and Digital Operations to align campaigns.
• Partners with Data & Analytics, customer insights, and UX to understand the customer journey.
• Reviews and proofs all seasonal and weekly content for brand consistency.

Skills

Digital marketing

Cross-functional

Analytics

Content strategy

Jira/Mural/Figma

Education

Bachelor’s Degree

Tools

Jira

Mural

Figma

Job description

Abercrombie & Fitch Co. is seeking an Assistant / Associate Specialist, Brand Experience Digital to lead end-to-end strategy and execution for the Hollister site and app.

You will translate brand campaigns into customer-facing digital messages and partner with cross-functional teams to optimize internal digital channels. You will manage seasonal and weekly content, collaborate on content testing, and ensure the right messages reach the right audiences at the right times, supporting overall