Digital Brand Experience Lead: Site & App Optimization

A&F Trading Co.; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Incentive bonus

Healthcare

Paid time off

Work from anywhere

Life insurance

Educational discounts

Job summary

Abercrombie & Fitch Co. is seeking a digital content strategist to own site and app content strategy for seasonal and weekly updates, coordinating from planning to execution.

You will collaborate with marketing, product, UX and analytics to ensure content aligns with brand goals and customer journeys. You will review content for accuracy, performance metrics and brand consistency, lead learning agendas, and support new digital initiatives.

Qualifications

• Bachelor’s degree or related experience.
• 3+ years of experience in digital channels.
• Jira, Mural or Figma experience is a plus.
• High attention to detail, organization, and time management.
• Strong understanding of digital customer experiences and performance metrics.
• Experience collaborating in a cross-functional organization.

Responsibilities

• Owns site and app content strategy from planning to execution.
• Partner with Data & Analytics to understand customer journey.
• Reviews seasonal and weekly content for brand consistency.
• Leads seasonal and weekly content learning agenda.
• Supports seasonal planning and new digital initiatives.
• Provides strategic feedback during reviews and leadership shareouts.
• Monitors site and app experiences for accuracy and excellence.

Skills

Digital marketing

Cross-functional

Analytical thinking

Attention to detail

Collaboration with teams

Content optimization

Jira

Mural

Figma

Education

Bachelor’s degree

Tools

Jira

Mural

Figma

Job description

Abercrombie & Fitch Co. is seeking a digital content strategist to own site and app content strategy for seasonal and weekly updates, coordinating from planning to execution.

You will collaborate with marketing, product, UX and analytics to ensure content aligns with brand goals and customer journeys. You will review content for accuracy, performance metrics and brand consistency, lead learning agendas, and support new digital initiatives.