Assistant / Associate Specialist Digital Brand Experience - Hollister

A&F Trading Co.; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Incentive bonus

Healthcare

Paid time off

Work from anywhere

Life insurance

Educational discounts

Job summary

Abercrombie & Fitch Co. is seeking a digital content strategist to own site and app content strategy for seasonal and weekly updates, coordinating from planning to execution.

You will collaborate with marketing, product, UX and analytics to ensure content aligns with brand goals and customer journeys. You will review content for accuracy, performance metrics and brand consistency, lead learning agendas, and support new digital initiatives.

Qualifications

• Bachelor’s degree or related experience.
• 3+ years of experience in digital channels.
• Jira, Mural or Figma experience is a plus.
• High attention to detail, organization, and time management.
• Strong understanding of digital customer experiences and performance metrics.
• Experience collaborating in a cross-functional organization.

Responsibilities

• Owns site and app content strategy from planning to execution.
• Partner with Data & Analytics to understand customer journey.
• Reviews seasonal and weekly content for brand consistency.
• Leads seasonal and weekly content learning agenda.
• Supports seasonal planning and new digital initiatives.
• Provides strategic feedback during reviews and leadership shareouts.
• Monitors site and app experiences for accuracy and excellence.

Skills

Digital marketing

Cross-functional

Analytical thinking

Attention to detail

Collaboration with teams

Content optimization

Jira

Mural

Figma

Education

Bachelor’s degree

Tools

Jira

Mural

Figma

Job description

What Will You Be Doing?

Owns site and app (seasonal and weekly) marketing content strategy, optimization, and planning. Sees through content updates for owned channels from planning to execution Understands how other marketing channels (like paid, social, affiliate, etc) work together to form total customer journey by partnering closely with other channel owners Partners closely with Data & Analytics, customer insights, and product/UX to understand data behind customer journey Marketplace expert- is relentless about patterning and understands what competitors are doing Reviews and proofs all seasonal & weekly content, ensuring strategy and brand cuts through in marketing. Provides strategic feedback and voices curiosities on marketing content. Owns seasonal and weekly site and app learning agenda, including seasonal A/B testing Partners with ECM, Audience Strategy, Site Merch, Promo Planning and Digital Operations to have deep understanding of current site capabilities, e-spots, audiences, and audience goals Ensures the right digital content is shown to the right customer audience at the right time Supports seasonal planning and new digital initiatives, helping translate strategic priorities into customer-facing digital experiences Provides strategic recommendations during content reviews, planning discussions, and leadership shareouts Monitors site and app experiences to ensure content accuracy, brand consistency, and executional excellence

What Do You Need To Bring?

Bachelor’s Degree or related experience 3+ years of experience in digital channels (marketing experience preferred, general digital experience required) Jira, Mural or Figma experience is a plus High attention to detail, organization, and time management Strong conceptual analytical skills Experience collaborating in a highly cross-functional organization Strong understanding of digital customer experiences and performance metrics

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive bonus program
• Annual companywide review process
• Flexible spending accounts
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.