Assistant / Associate Specialist Digital Brand Experience - Hollister

Abercrombie & Fitch; New Albany (IN); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Incentive bonus program

Medical, dental and vision insurance

Paid parental and adoption leave

Work from anywhere (some roles)

Job summary

Abercrombie & Fitch Co. is seeking an Assistant/Associate Specialist, Brand Experience Digital to lead end-to-end strategy for the Hollister site and app, translating campaigns into internal digital messaging.

You will partner with Merchandising, Marketing Creative and Digital Operations to ensure seamless execution across channels. You will own seasonal and weekly content, collaborate with Data & Analytics, Site Merch, and UX teams to optimize journeys, run learning agendas, and supervise

Qualifications

• Bachelor’s Degree or related experience.
• 3+ years of experience in digital channels (marketing experience preferred, general digital experience required).
• Jira, Mural or Figma experience is a plus.
• High attention to detail, organization, and time management.
• Strong conceptual analytical skills.
• Experience collaborating in a highly cross-functional organization.
• Strong understanding of digital customer experiences and performance metrics.

Responsibilities

• Owns site and app content strategy, optimization, and planning from planning to execution.
• Reviews and proofs all seasonal & weekly content for strategy and brand consistency.
• Owns seasonal and weekly site and app learning agenda, including A/B testing.
• Partners with ECM, Audience Strategy, Site Merch, Promo Planning and Digital Operations to understand capabilities.

Skills

Digital marketing

Cross-functional collaboration

Jira

Figma

Attention to detail

Education

Bachelor's degree

Tools

Jira

Mural

Figma

Job description

Job Description:The Assistant / Associate Specialist, Brand Experience Digital role will lead end-to-end strategy development and execution for the Hollister site and app. They are a core member of the brand experience pod, ensuring that brand marketing campaigns are translated through customer-facing messaging in internal digital channels. They partner with several cross-functional teams across the organization, including Merchandising, Marketing Creative, and Digital Operations. The Digital Specialist is the subject matter expert in digital content strategy, bringing critical thinking and creative problem-solving to maximize internal digital campaign and product support.This job is located at our Global Home Office in Columbus, Ohio.What Will You Be Doing?Owns site and app (seasonal and weekly) marketing content strategy, optimization, and planning. Sees through content updates for owned channels from planning to executionUnderstands how other marketing channels (like paid, social, affiliate, etc) work together to form total customer journey by partnering closely with other channel ownersPartners closely with Data & Analytics, customer insights, and product/UX to understand data behind customer journeyMarketplace expert- is relentless about patterning and understands what competitors are doingReviews and proofs all seasonal & weekly content, ensuring strategy and brand cuts through in marketing. Provides strategic feedback and voices curiosities on marketing content.Owns seasonal and weekly site and app learning agenda, including seasonal A/B testingPartners with ECM, Audience Strategy, Site Merch, Promo Planning and Digital Operations to have deep understanding of current site capabilities, e-spots, audiences, and audience goalsEnsures the right digital content is shown to the right customer audience at the right timeSupports seasonal planning and new digital initiatives, helping translate strategic priorities into customer-facing digital experiencesProvides strategic recommendations during content reviews, planning discussions, and leadership shareoutsMonitors site and app experiences to ensure content accuracy, brand consistency, and executional excellenceWhat Do You Need To Bring?Bachelor’s Degree or related experience3+ years of experience in digital channels (marketing experience preferred, general digital experience required)Jira, Mural or Figma experience is a plusHigh attention to detail, organization, and time managementStrong conceptual analytical skillsExperience collaborating in a highly cross-functional organizationStrong understanding of digital customer experiences and performance metricsBenefits & PerksAs an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:Incentive bonus programAnnual companywide review processFlexible spending accountsMedical, dental and vision insuranceLife and disability insuranceAssociate assistance programPaid parental and adoption leaveAccess to fertility and adoption benefits through CarrotAccess to mental health and wellness app, HeadspacePaid time off and one paid volunteer day per year, allowing you to give back to your communityWork from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)Seven associate wellness half days per yearMerchandise discount on all of our brandsOpportunities for career advancement, we believe in promoting from withinAccess to multiple Associate Resource GroupsGlobal team of people who will celebrate you for being YOU!Company DescriptionAbercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.Learn more about A&F Co. by visiting our corporate website here.ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.