Digital Brand Experience Strategist: Site & App

Abercrombie & Fitch; New Albany (IN); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Incentive bonus program

Medical, dental and vision insurance

Paid parental and adoption leave

Work from anywhere (some roles)

Job summary

Abercrombie & Fitch Co. is seeking an Assistant/Associate Specialist, Brand Experience Digital to lead end-to-end strategy for the Hollister site and app, translating campaigns into internal digital messaging.

You will partner with Merchandising, Marketing Creative and Digital Operations to ensure seamless execution across channels. You will own seasonal and weekly content, collaborate with Data & Analytics, Site Merch, and UX teams to optimize journeys, run learning agendas, and supervise

Qualifications

• Bachelor’s Degree or related experience.
• 3+ years of experience in digital channels (marketing experience preferred, general digital experience required).
• Jira, Mural or Figma experience is a plus.
• High attention to detail, organization, and time management.
• Strong conceptual analytical skills.
• Experience collaborating in a highly cross-functional organization.
• Strong understanding of digital customer experiences and performance metrics.

Responsibilities

• Owns site and app content strategy, optimization, and planning from planning to execution.
• Reviews and proofs all seasonal & weekly content for strategy and brand consistency.
• Owns seasonal and weekly site and app learning agenda, including A/B testing.
• Partners with ECM, Audience Strategy, Site Merch, Promo Planning and Digital Operations to understand capabilities.

Skills

Digital marketing

Cross-functional collaboration

Jira

Figma

Attention to detail

Education

Bachelor's degree

Tools

Jira

Mural

Figma

Job description

Abercrombie & Fitch Co. is seeking an Assistant/Associate Specialist, Brand Experience Digital to lead end-to-end strategy for the Hollister site and app, translating campaigns into internal digital messaging.

You will partner with Merchandising, Marketing Creative and Digital Operations to ensure seamless execution across channels. You will own seasonal and weekly content, collaborate with Data & Analytics, Site Merch, and UX teams to optimize journeys, run learning agendas, and supervise