Assistant / Associate Specialist Digital Brand Experience - Hollister

Abercrombie & Fitch Co.; Columbus (OH); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Incentive bonus program

Medical, dental and vision insurance

Paid parental and adoption leave

Work from anywhere

Job summary

Abercrombie & Fitch Co. is seeking an Assistant / Associate Specialist, Brand Experience Digital to lead end-to-end strategy and execution for the Hollister site and app.

You will translate brand campaigns into customer-facing digital messages and partner with cross-functional teams to optimize internal digital channels. You will manage seasonal and weekly content, collaborate on content testing, and ensure the right messages reach the right audiences at the right times, supporting overall

Qualifications

• Bachelor’s Degree or related experience.
• 3+ years of experience in digital channels (marketing experience preferred, general digital experience required).
• Jira, Mural or Figma experience is a plus.

Responsibilities

• Owns site and app content strategy, optimization, and planning from planning to execution.
• Collaborates with Merchandising, Marketing Creative, and Digital Operations to align campaigns.
• Partners with Data & Analytics, customer insights, and UX to understand the customer journey.
• Reviews and proofs all seasonal and weekly content for brand consistency.

Skills

Digital marketing

Cross-functional

Analytics

Content strategy

Jira/Mural/Figma

Education

Bachelor’s Degree

Tools

Jira

Mural

Figma

Job description

Job Description:

The Assistant / Associate Specialist, Brand Experience Digital role will lead end-to-end strategy development and execution for the Hollister site and app. They are a core member of the brand experience pod, ensuring that brand marketing campaigns are translated through customer-facing messaging in internal digital channels. They partner with several cross-functional teams across the organization, including Merchandising, Marketing Creative, and Digital Operations. The Digital Specialist is the subject matter expert in digital content strategy, bringing critical thinking and creative problem-solving to maximize internal digital campaign and product support.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing?

• Owns site and app (seasonal and weekly) marketing content strategy, optimization, and planning. Sees through content updates for owned channels from planning to execution
• Understands how other marketing channels (like paid, social, affiliate, etc) work together to form total customer journey by partnering closely with other channel owners
• Partners closely with Data & Analytics, customer insights, and product/UX to understand data behind customer journey
• Marketplace expert- is relentless about patterning and understands what competitors are doing
• Reviews and proofs all seasonal & weekly content, ensuring strategy and brand cuts through in marketing. Provides strategic feedback and voices curiosities on marketing content.
• Owns seasonal and weekly site and app learning agenda, including seasonal A/B testing
• Partners with ECM, Audience Strategy, Site Merch, Promo Planning and Digital Operations to have deep understanding of current site capabilities, e-spots, audiences, and audience goals
• Ensures the right digital content is shown to the right customer audience at the right time
• Supports seasonal planning and new digital initiatives, helping translate strategic priorities into customer-facing digital experiences
• Provides strategic recommendations during content reviews, planning discussions, and leadership shareouts
• Monitors site and app experiences to ensure content accuracy, brand consistency, and executional excellence

What Do You Need To Bring?

• Bachelor’s Degree or related experience
• 3+ years of experience in digital channels (marketing experience preferred, general digital experience required)
• Jira, Mural or Figma experience is a plus
• High attention to detail, organization, and time management
• Strong conceptual analytical skills
• Experience collaborating in a highly cross-functional organization
• Strong understanding of digital customer experiences and performance metrics

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive bonus program
• Annual companywide review process
• Flexible spending accounts
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.

Learn more about A&F Co. by visiting our corporate website here.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.