Digital Brand Analytics & Optimization Lead

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

401k match

Stock purchase discount

Tuition-free education

Maternity leave

Associate discount

Job summary

Lowe’s Companies, Inc. in Mooresville, NC is seeking a Lead Analyst-Digital Brand Advocate to optimize Lowes.com brand experiences. You will collaborate with suppliers and cross-functional teams to improve content, browse behavior, promotions, fulfillment, assortment, inventory, and returns to boost online performance and customer satisfaction.

The role involves building strategic plans, presenting with merchandising partners, and guiding omnichannel initiatives to drive brand renewal and growth.

Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, or related field.
• 6–7 years of experience in ecommerce, digital/retail merchandising, digital marketing or vendor management.
• Experience optimizing flexible fulfillment with multi-channel retailer.
• Experience analyzing assortments to identify gaps and optimize mix.
• Experience leading complex cross-functional projects.
• Experience with major consumer brands in digital space.

Responsibilities

• Analyze KPIs to identify opportunities to improve online experience and drive conversion.
• Leverage customer feedback to improve satisfaction for assigned brand(s).
• Serve as subject matter expert for brand assortment and strategy.
• Act as primary contact for online SKU presentation and brand performance issues.
• Lead presentations with suppliers and merchants to drive strategic plans.
• Provide reporting and insights on content, product information, assortment, and gaps.
• Improve conversion and basket via cross-sell and bundling strategies.
• Analyze competitive data to optimize SKU and pricing.
• Optimize search and browse experience for assigned brands.
• Collaborate with content management to maximize premium content returns.
• Create project plans and align with merchandising and suppliers.
• Mentor new team members and support onboarding.

Skills

Ecommerce optimization

Digital merchandising

Vendor management

Cross-functional leadership

Data analytics

Education

Bachelor's degree in business, marketing, finance, statistics or related field

Master’s degree in business (preferred)

Job description

Lowe’s Companies, Inc. in Mooresville, NC is seeking a Lead Analyst-Digital Brand Advocate to optimize Lowes.com brand experiences. You will collaborate with suppliers and cross-functional teams to improve content, browse behavior, promotions, fulfillment, assortment, inventory, and returns to boost online performance and customer satisfaction.

The role involves building strategic plans, presenting with merchandising partners, and guiding omnichannel initiatives to drive brand renewal and growth.