Senior SEO & Analytics Strategist – Digital Growth

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 95,000 - 130,000; Full time

Job summary

Lowe’s Companies, Inc. in Mooresville, NC is seeking an experienced SEO professional to grow organic search visibility and digital commerce performance. You will turn search demand and site signals into prioritized actions affecting discoverability, traffic, and revenue.

You’ll work across product, engineering, UX, content, merchandising, analytics, and digital commerce teams to execute improvements and measure outcomes, helping Lowe’s capture high-intent demand.

Qualifications

• Bachelor’s degree or equivalent years of experience in a related field.
• 5-7 years of experience in SEO, organic search strategy, ecommerce analytics, digital commerce, content optimization, online merchandising, or related roles.
• Experience with large-scale retail or enterprise ecommerce sites is preferred.
• Certification in SEO/digital analytics is a plus.

Responsibilities

• Translate organic search goals into tactical SEO plans for an assigned digital commerce segment.
• Conduct keyword research, SERP analysis, and competitive benchmarking to identify growth opportunities.
• Analyze organic search performance across pages and content experiences using performance data.
• Provide data-driven insights to improve rankings, traffic, and revenue contributions.
• Identify and prioritize technical SEO opportunities related to crawlability, indexation, redirects, and structured data.
• Collaborate with product, engineering, UX, content, and analytics teams to implement SEO improvements.
• Develop and execute work plans; raise risks or blockers impacting timelines.
• Create business cases and post-launch readouts showing impact on traffic, rankings, and revenue.
• Monitor algorithm updates and shifts in search behavior to adapt strategies.
• Present strategies and results to stakeholders to guide future activities.

Skills

SEO

Digital analytics

Ecommerce analytics

Content optimization

Retail experience

Stakeholder management

Education

Bachelor’s degree or equivalent experience

Tools

Google Search Console

Adobe Analytics / GA4

Enterprise SEO platforms

Crawling tools

Keyword research tools

BI / Reporting platforms

Job description

Lowe’s Companies, Inc. in Mooresville, NC is seeking an experienced SEO professional to grow organic search visibility and digital commerce performance. You will turn search demand and site signals into prioritized actions affecting discoverability, traffic, and revenue.

You’ll work across product, engineering, UX, content, merchandising, analytics, and digital commerce teams to execute improvements and measure outcomes, helping Lowe’s capture high-intent demand.