Mgr-Digital Brand Advocate

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 101,000 - 169,000; Full time

Benefits offered by this job

401k match

Stock Purchase Plan

Tuition-Free Education

Maternity/Parental Leave

Associate Discount

Job summary

Lowe’s Companies, Inc. is seeking a strategic leader to optimize online experiences across brand content, product assortment, and promotions on Lowes.com. You will collaborate with suppliers, IT, and merchandising to drive traffic, conversion, and improved online performance.

Leading a team of direct reports, you will develop strategic plans, manage complex cross-functional projects, and ensure alignment on business goals. This is a senior, impact-driven role at the Mooresville headquarters.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance or related field or equivalent years of experience.
• 7+ years in Online/Retail Merchandising, Vendor Management, Digital Marketing.
• 1 year of experience leading a team of direct reports.
• Master’s degree in Business/related field is a plus.

Responsibilities

• Assist and coach Brand Advocates on analyzing customer behavior to improve the online experience and drive conversion.
• Guide Brand Advocates in SEO keyword analysis and updating content to drive incremental traffic.
• Develop and maintain relationships with brand leadership and cross-functional partners to align on goals and merchandising strategies.
• Lead creation of project plans with merchandising and suppliers to drive execution.
• Provide support to digital solutions, IT, and digital leadership to plan site enhancements and optimization.

Skills

Leadership

Vendor management

Digital marketing

Merchandising

Strategic planning

Education

Bachelor’s degree in Business, Marketing or Finance

Master’s degree in Business or related field

Tools

Vendor management systems

Ecommerce platforms

Digital analytics tools

Job description

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check‑up – we invest in you so you can find your inspiration.

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check‑up – we invest in you so you can find your inspiration.

Your Impact

The Mgr‑Digital Brand Advocate works with strategic suppliers, Enterprise Item Content, Supply Chain, IT, Online and Merchandising to optimize brand-focused, online customer experiences on Lowes.com. The Manager builds strong business relationships with suppliers to improve online sales, traffic and conversion through analyzing, identifying and improving brand‑specific product assortment, online content, promotions, inventory and returns within their assigned product categories. The Manager ensures that new and promotional items are optimized and offers support when suppliers need help with online/system troubleshooting. This role is also responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. The Mgr‑Digital Brand Advocate supports Omni‑Channel retail strategies and partners with cross‑functional leadership to identify process improvement opportunities to optimize effectiveness leading to brand renewal and growth. The Manager leads a team of direct reports and is responsible for inspiring, managing and developing team members and culture.

Work with a Winning Team

On our team, you’ll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward‑thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you’ll have the tools, tech, and support needed to advance your skills.

Since we’ve been in business for over 100 years, we’ve built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.

What You Will Do

• Assist and coach Brand Advocates on analyzing customer behavior and pain points to identify opportunities to improve the online experience and drive conversion.
• Guide Brand Advocates in Search Engine Optimization (SEO) keyword analysis and the updating of online content to drive incremental traffic.
• Analyze and develop strategy for soliciting additional suppliers into, and graduates them out of, the Brand Advocate program.
• Complete root cause analysis on key performance indicators.
• Develop and maintain relationships with brand leadership teams and cross‑functional partners. Align on common business goals and executes merchandising strategies.
• Support Brand Advocate with suppliers and merchants to gain alignment on strategic plans.
• Lead creation of project plans and align with merchandising and supplier to drive execution.
• Guide team who will continuously lead and facilitate complex projects that require multiple stakeholders and drive impacts across the greater organization.
• Build system knowledge and expertise by curating training classes and overseeing project work.
• Provide support and expertise to digital solutions, IT and digital leadership to plan and execute total site enhancement and optimization strategies.
• Lead and guide direct reports. Develop career paths and provide associates the assistance needed to help them move and grow within the organization.
• Build relationships and influence suppliers by meeting quarterly to discuss the BA program and feedback for the BA.

Minimum Qualifications

• Bachelor’s degree Business, marketing, finance or related field or equivalent years of experience in lieu of education requirement, if applicable
• 7 Years of Online / Retail Merchandising / Vendor Management / Digital Marketing
• 1 year of experience leading a team of direct reports

Preferred Skills/Education

• Master’s degree Business, marketing, finance or related field
• Experience in vendor management systems, digital marketing, ecommerce, and merchandising
• Proven experience with major consumer brands and how to support/ differentiate them in the digital space

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition‑Free Education
• 10‑week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range: $101,100.00 - $168,900.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.