Analyst-Digital Brand Advocate

Lowe's Home Centers, LLC; Mooresville (NC); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

401k with employer match

Employee stock purchase plan

Tuition assistance

Maternity/Parental Leave

Associate discount

Job summary

Lowe's Home Centers, LLC seeks an Analyst-Digital Brand Advocate to optimize Lowes.com brand experiences. You will partner with suppliers to improve assortment, content, promotions, inventory and returns, supporting omnichannel strategies and driving growth.

You will analyze customer behavior, present strategic plans with cross‑functional teams, and translate insights into actions that enhance conversion and online performance.

Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, finance or statistics.
• 2 years of online/retail merchandising, digital marketing or vendor management experience.

Responsibilities

• Analyze KPIs to improve online experience and drive conversion.
• Leverage CSAT, reviews and Q&A to improve customer experience for brands.
• Serve as subject matter expert for brand assortment and strategy.
• Be primary contact for online SKU presentation and brand performance.
• Create presentations with suppliers and merchants to support plans.
• Provide reporting and insights on content, product information and gaps.
• Improve conversion and basket through cross-sell, up-sell, bundling.
• Develop project plans with merchandising and suppliers to drive execution.

Skills

Digital marketing

Merchandising

Vendor management

Analytics

Education

Bachelor’s degree in business, marketing, finance, statistics or related field

Tools

Shopper analytics

Job description

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Analyst-Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand focused, online customer experiences on Lowes.com. The Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. This role will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans and participating in presentations with supplier and merchandising partners to gain alignment on planned initiatives. This role will support omnichannel retail strategies and partner with cross‑functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

What You Will Do

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Primary point of contact for issues pertaining to online SKU presentation and brand performance
• Build presentations with suppliers and merchants to support strategic plans and analyze execution
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with merchandising and supplier to drive execution

Minimum Qualifications

• Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
• 2 years of online/retail merchandising, digital marketing, vendor management or other relevant experience

Preferred Skills/Education

• Experience in vendor management systems, digital marketing, ecommerce and merchandising

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition‑Free Education
• 10‑week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than$86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based inMooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.