Digital Brand Growth Analyst

Lowe's Home Centers, LLC; Mooresville (NC); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

401k with employer match

Employee stock purchase plan

Tuition assistance

Maternity/Parental Leave

Associate discount

Job summary

Lowe's Home Centers, LLC seeks an Analyst-Digital Brand Advocate to optimize Lowes.com brand experiences. You will partner with suppliers to improve assortment, content, promotions, inventory and returns, supporting omnichannel strategies and driving growth.

You will analyze customer behavior, present strategic plans with cross‑functional teams, and translate insights into actions that enhance conversion and online performance.

Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, finance or statistics.
• 2 years of online/retail merchandising, digital marketing or vendor management experience.

Responsibilities

• Analyze KPIs to improve online experience and drive conversion.
• Leverage CSAT, reviews and Q&A to improve customer experience for brands.
• Serve as subject matter expert for brand assortment and strategy.
• Be primary contact for online SKU presentation and brand performance.
• Create presentations with suppliers and merchants to support plans.
• Provide reporting and insights on content, product information and gaps.
• Improve conversion and basket through cross-sell, up-sell, bundling.
• Develop project plans with merchandising and suppliers to drive execution.

Skills

Digital marketing

Merchandising

Vendor management

Analytics

Education

Bachelor’s degree in business, marketing, finance, statistics or related field

Tools

Shopper analytics

Job description

Lowe's Home Centers, LLC seeks an Analyst-Digital Brand Advocate to optimize Lowes.com brand experiences. You will partner with suppliers to improve assortment, content, promotions, inventory and returns, supporting omnichannel strategies and driving growth.

You will analyze customer behavior, present strategic plans with cross‑functional teams, and translate insights into actions that enhance conversion and online performance.