Lead Analyst-Digital Brand Advocate

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

401k match

Stock purchase discount

Tuition-free education

Maternity leave

Associate discount

Job summary

Lowe’s Companies, Inc. in Mooresville, NC is seeking a Lead Analyst-Digital Brand Advocate to optimize Lowes.com brand experiences. You will collaborate with suppliers and cross-functional teams to improve content, browse behavior, promotions, fulfillment, assortment, inventory, and returns to boost online performance and customer satisfaction.

The role involves building strategic plans, presenting with merchandising partners, and guiding omnichannel initiatives to drive brand renewal and growth.

Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, or related field.
• 6–7 years of experience in ecommerce, digital/retail merchandising, digital marketing or vendor management.
• Experience optimizing flexible fulfillment with multi-channel retailer.
• Experience analyzing assortments to identify gaps and optimize mix.
• Experience leading complex cross-functional projects.
• Experience with major consumer brands in digital space.

Responsibilities

• Analyze KPIs to identify opportunities to improve online experience and drive conversion.
• Leverage customer feedback to improve satisfaction for assigned brand(s).
• Serve as subject matter expert for brand assortment and strategy.
• Act as primary contact for online SKU presentation and brand performance issues.
• Lead presentations with suppliers and merchants to drive strategic plans.
• Provide reporting and insights on content, product information, assortment, and gaps.
• Improve conversion and basket via cross-sell and bundling strategies.
• Analyze competitive data to optimize SKU and pricing.
• Optimize search and browse experience for assigned brands.
• Collaborate with content management to maximize premium content returns.
• Create project plans and align with merchandising and suppliers.
• Mentor new team members and support onboarding.

Skills

Ecommerce optimization

Digital merchandising

Vendor management

Cross-functional leadership

Data analytics

Education

Bachelor's degree in business, marketing, finance, statistics or related field

Master’s degree in business (preferred)

Job description

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Lead Analyst-Digital Brand Advocate will work with strategic suppliers and cross-functional teams to optimize brand focused, online customer experiences on Lowes.com. The Lead Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving online content, browse behavior, promotions, fulfillment, assortment mix, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Lead will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. The Lead Analyst will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

What You Will Do

• Analyze key performance indicators to identify opportunities to improve the online experience, streamline fulfillment, maximize assortment and drive conversion
• Leverage inputs from customer satisfaction score, reviews and question and answers to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
• Build and lead presentations with suppliers and merchants to drive strategic plans and analyze execution. Consistently report and communicate to senior leaders both internally and with the supported vendor.
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Analyze competitive data to provide SKU and pricing optimization recommendations
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
• Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns
• Create project plans and align with merchandising and supplier to drive execution
• Analyze sales and distribution of direct-to-consumer products to provide insights and recommendations for core and regional merchants
• Act as a subject matter expert for new team members, provide troubleshooting opportunities, mentoring and take an active role in onboarding and coaching new advocates.

Minimum Qualifications

• Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
• 6-7 years of experience in ecommerce, digital/retail merchandising, digital marketing or vendor management
• Experience in optimizing flexible fulfillment models with a multi-channel retailer
• Experience analyzing assortments to determine gaps and optimize mix
• Proven experience leading and/or facilitating complex projects that require multiple stakeholders and drive impacts across the greater organization
• Proven experience with major consumer brands and how to support and differentiate them in the digital space

Preferred Skills/Education

• Master’s degree in business, marketing, finance, statistics or related field

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more$86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based inMooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.