Digital Analytics & Engineering Lead

1-800 Contacts

Draper (UT)

Hybrid

USD 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Free eye exams

Lenses discounts

Healthcare coverage

401(k) match

Flexible PTO

Tuition reimbursement

Onsite dining

Free snacks

Job summary

SeekWell, the parent company of 1-800 Contacts, Luna, and The Framery, seeks a Manager of Digital Analytics & Engineering to bridge analytics and engineering, shaping measurement across web and app experiences. You will lead Adobe analytics ecosystem, design scalable measurement, and partner with Product, Engineering, Marketing, and Data teams to deliver trusted data and actionable insights.

This hybrid role blends hands-on analytics with engineering to enable data-driven decisions that improve

Qualifications

Bachelor’s degree in a quantitative/technical field or equivalent experience.
8+ years in digital analytics, analytics engineering, marketing tech, or related field.
Deep experience with digital analytics platforms and a strong understanding of web and mobile app measurement.
Strong experience with Adobe Analytics and Adobe Tags; experience with Customer Journey Analytics and Adobe Experience Platform is highly preferred.
Experience designing and implementing analytics solutions, including data layers, event tracking, custom dimensions and metrics, identity, and data classification.
Proficiency with JavaScript and a strong working knowledge of HTML, JSON, regular expressions, CSS selectors, and browser-based debugging tools.
Experience with tag management systems and client-side and/or server-side data collection.
Strong understanding of analytics implementation testing, debugging, and quality assurance.
Experience with experimentation, including A/B testing, test design, statistical analysis, and post-impact measurement.
Excellent communication skills with the ability to make complex analysis and technical concepts clear, relevant, and actionable.
Proven ability to lead complex, cross-functional projects from ambiguous problem through implementation and measurable results.
A collaborative leadership style with the ability to challenge assumptions, influence decisions, and build strong relationships across technical and business teams.
Curious, detail-oriented, and tenacious—you enjoy getting to the root of difficult problems and making good systems even better.

Responsibilities

Lead digital analytics and measurement strategy across web and mobile app experiences.
Use quantitative and qualitative data to understand customer behavior, identify friction, and influence marketing, product, and customer experience strategy.
Lead the design, implementation, and evolution of digital analytics solutions, ensuring data is accurate, scalable, and useful.
Own and advance our Adobe analytics ecosystem, including Adobe Analytics, Customer Journey Analytics, Adobe Experience Platform, and Adobe Tags.
Partner closely with Product and Engineering teams to define analytics requirements, develop technical specifications, and implement high-quality measurement solutions.
Design and maintain data layers, event schemas, identity strategies, classifications, and other foundational components of our digital measurement architecture.
Develop and implement JavaScript-based analytics and marketing technology solutions across digital experiences.
Establish quality assurance processes that improve the reliability and trustworthiness of digital data.
Lead analysis of A/B tests and other experimentation efforts, providing timely results, post-impact analysis, and clear next-step recommendations.
Create reporting and analytical frameworks that evaluate digital performance and identify the largest opportunities for improvement.
Partner across Analytics, Marketing, Product, Engineering, and Data teams to align measurement strategy with broader business priorities.