Digital Analytics & Engineering Manager

1800Contacts; Draper (UT); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Free eye exams for your entire family

Lenses and services discounts

Amazing healthcare coverage

401(k) match

Flexible PTO

Tuition reimbursement program

In-house restaurant with discounted Mе

Free snacks, ice cream, and drinks

Full onsite gym

Job summary

SeekWell is seeking a Manager of Digital Analytics & Engineering to drive measurement across web and mobile experiences. The role sits at the intersection of analytics and engineering, shaping how we collect, store, and interpret data to power customer experiences.

You will lead cross-functional teams, oversee Adobe Analytics ecosystems, and design scalable measurement solutions that align with product, marketing, and engineering priorities.

Qualifications

• Bachelor's degree in a quantitative or technical field, or equivalent experience.
• 8+ years in digital analytics or related field.
• Deep experience with Adobe Analytics and tags.
• Experience with client-side and server-side data collection.
• Strong HTML, JavaScript, JSON, CSS basics.
• Excellent communication and leadership skills.

Responsibilities

• Lead digital analytics and measurement across web and mobile apps.
• Define analytics requirements with Product and Engineering teams.
• Design and implement scalable analytics solutions.
• Maintain data layers, event schemas, and identity strategies.
• Lead A/B testing and post‑analysis reporting.
• Create reporting frameworks to identify optimization opportunities.

Skills

Analytics leadership

Adobe Analytics

JavaScript

Cross-functional

Communication

Education

Bachelor's degree or higher

Tools

Adobe Tags

Customer Journey Analytics

Adobe Experience Platform

Job description

Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer. We're owned by KKR - one of the world’s largest and most successful private equity investment companies. We've built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

Why you want this job

We're on a mission to make vision care simple and affordable - and data is critical to helping us get there.We're looking for a Manager of Digital Analytics & Engineering to lead how we measure, understand, and improve our digital customerexperiences. This is a unique hybrid role for someone who can move seamlessly between analytics and engineering: uncovering meaningfulcustomer insights, designing scalable measurement solutions, and ensuring our teams have access to accurate, trustworthy data.You'll help shape our digital analytics strategy across web and app experiences while working closely with Marketing, Product, Engineering, and Data teams. You won't just analyze the data—you'll help build and evolve the systems that make great analysis possible.If you love solving complex

What you'll do

• Lead digital analytics and measurement strategy across web and mobile app experiences.
• Use quantitative and qualitative data to understand customer behavior, identify friction, and influence marketing, product, and customer experience strategy.
• Lead the design, implementation, and evolution of digital analytics solutions, ensuring data is accurate, scalable, and useful.
• Own and advance our Adobe analytics ecosystem, including Adobe Analytics, Customer Journey Analytics, Adobe ExperiencePlatform, and Adobe Tags.
• Partner closely with Product and Engineering teams to define analytics requirements, develop technical specifications, and implement high-quality measurement solutions.
• Design and maintain data layers, event schemas, identity strategies, classifications, and other foundational components of our digital measurement architecture.
• Develop and implement JavaScript-based analytics and marketing technology solutions across digital experiences.
• Establish quality assurance processes that improve the reliability and trustworthiness of digital data.
• Lead analysis of A/B tests and other experimentation efforts, providing timely results, post-impact analysis, and clear next-step recommendations.
• Create reporting and analytical frameworks that evaluate digital performance and identify the largest opportunities for improvement.
• Partner across Analytics, Marketing, Product, Engineering, and Data teams to align measurement strategy with broader business priorities.

What you'll need

• Bachelor's degree in a quantitative, technical, or related field—or equivalent professional experience.
• 8+ years of experience in digital analytics, analytics engineering, marketing technology, or a related field.
• Deep experience with digital analytics platforms and a strong understanding of web and mobile app measurement.
• Strong experience with Adobe Analytics and Adobe Tags; experience with Customer Journey Analytics and Adobe ExperiencePlatform is highly preferred.
• Experience designing and implementing analytics solutions, including data layers, event tracking, custom dimensions and metrics, identity, and data classification.
• Proficiency with JavaScript and a strong working knowledge of HTML, JSON, regular expressions, CSS selectors, and browser-based debugging tools.
• Experience with tag management systems and client-side and/or server-side data collection.
• Strong understanding of analytics implementation testing, debugging, and quality assurance.
• Experience with experimentation, including A/B testing, test design, statistical analysis, and post-impact measurement.
• Excellent communication skills with the ability to make complex analysis and technical concepts clear, relevant, and actionable.
• Proven ability to lead complex, cross-functional projects from ambiguous problem through implementation and measurable results.
• A collaborative leadership style with the ability to challenge assumptions, influence decisions, and build strong relationships across technical and business teams.
• Curious, detail-oriented, and tenacious - you enjoy getting to the root of difficult problems and making good systems even better.

Perks

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

#LI-Hybrid