Manager, Digital Activation

Adelphi Group; Chicago (IL); On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media in Chicago is seeking a Manager, Digital Activation to lead programmatic campaigns and define cutting-edge online marketing techniques. You will translate client needs into clear campaign objectives and guide cross-functional teams.

The role emphasizes data-driven decision making, budget management, and collaboration with Strategy and activation teams to optimize performance, with in-office requirements.

Qualifications

• Experience in digital programmatic buying using DSPs such as The Trade Desk or DV360.
• Experience managing a small team and coordinating multiple priorities.
• Experience with client-facing interactions and data-driven optimization.
• Strong Excel skills and ability to interpret large data sets.

Responsibilities

• Implement and optimize digital planning and programmatic buying processes.
• Oversee day-to-day activation team operations.
• Manage budgets across campaigns.
• Guide campaign design and DSP usage for success.
• Coordinate with Strategy to align goals and report insights.
• Handle billing and reconciliation for programmatic.
• Incorporate BI tools and new data sources.
• Advise vendors and internal teams.

Skills

Programmatic buying

The Trade Desk

DV360

Team management

Client interaction

Data analysis

Cost management

Excel

Cross-functional collaboration

Cross-functional influence

Tools

DoubleVerify

Job description

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

As a Manager, Digital Activation you are entrusted with the responsibility of employing and continuously defining cutting‑edge techniques in the online marketing industry. Your deep understanding of digital technologies and a passion for leveraging data to inform creative problem solving will be invaluable in this role. Furthermore, your active listening skills will enable you to understand client needs and effectively translate them into well‑defined campaign objectives. As a Manager, you report directly to the Associate Director, contributing to the overall success of our programmatic initiatives.

Responsibilities

• Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
• Overseeing and directing the day to day operations of the activation team
• Effectively managing budget
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
• Working side‑by‑side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Direct billing and reconciliation process for programmatic
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
• Providing expert consultation to vendors, internal teams, and clients

Qualifications

• 3+ years of experience and expert knowledge of digital programmatic buying with hands‑on experience using one or more of the following demand‑side platforms (DSP’s): The Trade Desk, DV360 or similar
• Experience managing a small team and juggling multiple people and work priorities
• Experience working with across several media channels is preferred and a curiosity in emerging media platforms
• Experience with client‑facing interaction
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to effectively manage costs while exceeding performance and viewability goals
• Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
• Proven ability to work with and influence cross‑functional teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of third‑party verification tools, including DoubleVerifyIllinois: $50,000.00-$95,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.