Senior Digital Activation & Campaign Performance Lead

OMD; Chicago (IL); On-site; USD 90,000 - 95,000; Full time

Job summary

OMD in Chicago is seeking a Manager, Digital Activation to lead strategic planning and end-to-end campaign execution for an assigned client. The role requires independent insight generation and hands-on management of digital campaigns across DSPs and social platforms.

You will train associates, ensure QA standards, and drive performance with data-based optimization. The position supports a collaborative, in-office culture and growth within Omnicom.

Qualifications

• Understanding of Linear Upfront and Scatter Investment.

Responsibilities

• Owns strategic planning and campaign execution for an assigned client.
• Independently generate strategic insights for campaigns and implement digital campaigns with support.
• Train team members on client requirements and provide expertise on optimization practices across platforms.

Skills

Attention to Detail

Campaign Management

Digital Activation

Negotiation

Multi‑tasking

Analytical Thinking

Excel

VLOOKUP

Tools

Meta Campaign Manager

TikTok Campaign Manager

DV360

Trade Desk/Walmart

Amazon DSP

Prisma

Job description

OMD in Chicago is seeking a Manager, Digital Activation to lead strategic planning and end-to-end campaign execution for an assigned client. The role requires independent insight generation and hands-on management of digital campaigns across DSPs and social platforms.

You will train associates, ensure QA standards, and drive performance with data-based optimization. The position supports a collaborative, in-office culture and growth within Omnicom.