Digital Activation Manager: Programmatic Growth & Insights

Adelphi Group; Atlanta (GA); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science in Atlanta is seeking a Manager on the Digital Activation team to develop plans and execute digital buys, ensuring pacing and performance across the area of responsibility.

You will oversee day-to-day activation operations, manage budgets, provide guidance on campaign design and DSP requirements, coordinate with the broader activation and strategy teams, and drive BI enhancements while consulting vendors and clients.

Qualifications

• Minimum 3 years of experience in digital programmatic buying including YouTube and hands-on experience with DV360.
• Experience managing a small team and juggling multiple priorities.
• Experience across several media channels and curiosity in emerging platforms.
• Experience with client-facing interaction.
• Experience working with large data sets and methodologies for evaluating data.
• Hands-on experience with data visualization tools, including Tableau.
• Ability to manage costs while exceeding performance and viewability goals.
• Excellent interpersonal and communication skills for non-digitally-centric teams.
• Proven ability to influence cross-functional teams.
• Strong MS Excel knowledge and coaching others in shortcuts.
• Working knowledge of third-party verification tools including DoubleVerify.

Responsibilities

• Develop plans and execute digital buys, ensuring pacing and performance across the area of responsibility.
• Oversee day-to-day activation operations.
• Effectively manage budgets.
• Provide inputs and guidance around campaign design and DSP requirements.
• Coordinate with broader activation team to ensure campaign setup, adjustments and optimization are efficient.
• Collaborate with Strategy team to understand goals and communicate results back to clients.
• Direct billing and reconciliation process for programmatic.
• Implement BI tools and new data sources and capabilities.
• Provide expert consultation to vendors, internal teams, and clients.

Skills

Digital programmatic buying

DV360

YouTube

Team management

Multi-channel experience

Client interaction

Data visualization (Tableau)

MS Excel

Cross-functional collaboration

Cost management

Communication

DoubleVerify knowledge

Tools

DV360

DoubleVerify

Tableau

Job description

Hearts & Science in Atlanta is seeking a Manager on the Digital Activation team to develop plans and execute digital buys, ensuring pacing and performance across the area of responsibility.

You will oversee day-to-day activation operations, manage budgets, provide guidance on campaign design and DSP requirements, coordinate with the broader activation and strategy teams, and drive BI enhancements while consulting vendors and clients.