Digital Activation Lead - Programmatic & Insights

Hearts & Science; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science, a data-driven marketing agency, is hiring a Manager on the Digital Activation team to develop plans and execute digital buys across programmatic and direct channels. You will oversee activation operations, manage budgets, and guide campaign design with the broader team to ensure efficient setup and optimization.

You will work with Strategy to align goals, communicate results to clients, and provide expert consultation on new data sources and measurement techniques.

Qualifications

• Minimum 3+ years in digital programmatic buying with hands-on DV360 experience.
• Experience managing a small team and handling multiple priorities.
• Familiarity with multiple media channels and emerging platforms.
• Strong client-facing experience and ability to explain data insights.
• Proficient in data visualization tools like Tableau.
• Ability to manage costs while meeting performance and viewability targets.
• Excellent interpersonal and communication skills for cross‑functional teams.
• Solid MS Excel skills and coaching capability.

Responsibilities

• Develop and execute digital buys, ensuring pacing and performance alignment.
• Lead day-to-day activation operations and guide the activation team.
• Manage budgets and drive efficient campaign costs.
• Contribute to campaign design and measurements for success.
• Coordinate with broader activation and strategy teams for integrated campaigns.
• Oversee programmatic billing and reconciliation processes.
• Assess new data sources, tools, and measurement techniques.
• Provide expert consultation to vendors, internal teams, and clients.

Skills

Digital programmatic buying

DV360

Team management

Multi-channel media

Data visualization

Excel

Cost management

Communication

Cross-functional coordination

Tools

DV360

Tableau

DoubleVerify

Job description

Hearts & Science, a data-driven marketing agency, is hiring a Manager on the Digital Activation team to develop plans and execute digital buys across programmatic and direct channels. You will oversee activation operations, manage budgets, and guide campaign design with the broader team to ensure efficient setup and optimization.

You will work with Strategy to align goals, communicate results to clients, and provide expert consultation on new data sources and measurement techniques.