Senior Digital Activation Specialist

Hearts & Science; Burbank (CA); On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in California is seeking a Senior Associate, Digital Activation to support development and execution of digital media plans. You will ensure pacing, performance, and activation processes are followed across responsibilities and interests, rolling up sleeves as needed.

Ideal candidates bring experience across media channels, a curiosity for emerging platforms, and strong collaboration with strategy and activation teams to deliver measurable results.

Qualifications

• 1-2 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms.
• Experience working with large data sets and understanding methodologies for evaluating data.
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details.
• Excellent written and verbal communication skills.
• Proven ability to work with and influence cross-functional teams.
• Hands-on experience with data visualization tools including Tableau.
• Hands-on experience with campaign workflow tools including Prisma.

Responsibilities

• Ensuring the implementation of the Digital Activation Process across programmatic buying.
• Building campaigns and deploy best practices across the campaigns.
• Participating in daily and weekly client communications.
• Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective.
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients.
• Owning the campaign creation process.
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Skills

Digital buying

DSP experience

Data analysis

Cross-functional teamwork

Communication

Attention to detail

Tools

Prisma

Tableau

Excel

DoubleVerify

Job description

Hearts & Science in California is seeking a Senior Associate, Digital Activation to support development and execution of digital media plans. You will ensure pacing, performance, and activation processes are followed across responsibilities and interests, rolling up sleeves as needed.

Ideal candidates bring experience across media channels, a curiosity for emerging platforms, and strong collaboration with strategy and activation teams to deliver measurable results.