Digital Activation Manager — Drive Multi-Channel Campaigns

Hearts & Science; Dallas (TX); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science seeks a Manager on the Digital Activation team in Dallas to plan and execute digital buys, ensuring pacing and performance align with the Digital Activation Process. You will lead day-to-day planning, optimize campaigns, manage budgets, and mentor the team while collaborating with clients.

You will guide strategic frameworks, oversee multi-touchpoint efforts, and leverage DSPs (DV360, TTD, Amazon DSP) and BI tools to drive results.

Qualifications

• 3-5 years in media planning with expert digital buying knowledge and hands-on DSP experience in DV360 and working knowledge in TTD or Amazon DSP.
• Experience managing teams and client relationships with strong communication for cross-functional collaboration.
• Proficient in MS Excel and campaign workflow tools like Prisma.
• Experience managing large data sets and 3rd party verification tools (IAS).
• Ability to self-manage, handle multiple priorities, and pay strong attention to detail.

Responsibilities

• Day-to-Day Leadership: Serve as the secondary lead for plan development, digital buy execution, pacing/performance optimization, client interaction, and team management.
• Strategic Direction: Build strategic frameworks aligned with client business goals, direct multi-touchpoint strategies, and own consumer insights.
• Operations & Implementation: Oversee campaign activation, budget management, and the Digital Activation Process to ensure efficiency.
• Client & Team Management: Lead client communications, foster partnerships, and mentor the team with a proactive, hands-on approach.
• Platform & Technical Expertise: Lead campaign design, determine buying paths (manual/programmatic), and implement Business Intelligence tools/new capabilities.
• Process Management: Oversee billing, reconciliation, and ensure proper use of 3rd party tools.

Skills

Media planning

Digital buying

DSP DV360

Leadership

Client communication

MS Excel

Prisma

Analytical thinking

Attention to detail

Tools

DV360

The Trade Desk (TTD)

Amazon DSP

Job description

Hearts & Science seeks a Manager on the Digital Activation team in Dallas to plan and execute digital buys, ensuring pacing and performance align with the Digital Activation Process. You will lead day-to-day planning, optimize campaigns, manage budgets, and mentor the team while collaborating with clients.

You will guide strategic frameworks, oversee multi-touchpoint efforts, and leverage DSPs (DV360, TTD, Amazon DSP) and BI tools to drive results.