Digital Activation Manager — Programmatic & BI

Hearts & Science; Chicago (IL); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science is seeking a Manager on the Digital Activation team to develop plans and execute digital buys, ensuring pacing, performance and activation processes are correctly applied across the area of responsibility.

Responsibilities include leading the activation team, managing budgets, advising on campaign design, and coordinating with Strategy to meet client goals while leveraging BI tools and new data sources. Office presence is required as specified.

Qualifications

• 3+ years in digital programmatic buying (YouTube) with DV360.
• Experience managing a small team and multiple priorities.
• Familiarity with multiple media channels and emerging platforms.
• Experience with client-facing interactions.
• Experience working with large data sets and data evaluation methods.
• Hands-on data visualization skills with Tableau.
• Strong cost control while exceeding performance and viewability goals.
• Excellent interpersonal and cross-functional collaboration skills.
• Proficiency in MS Excel and coaching others in shortcuts.
• Working knowledge of third-party verification tools like DoubleVerify.

Responsibilities

• Ensure implementation of the Digital Planning & Optimization Process across programmatic and direct buying.
• Oversee day-to-day operations of the activation team.
• Effectively managing budget.
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms.
• Collaborating with the broader activation team to ensure efficient campaign setup, adjustments and optimization.
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients.
• Direct billing and reconciliation process for programmatic.
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques).
• Providing expert consultation to vendors, internal teams, and clients.

Skills

Programmatic buying

DV360

Team leadership

Client interaction

Tools

Tableau

Excel

Job description

Hearts & Science is seeking a Manager on the Digital Activation team to develop plans and execute digital buys, ensuring pacing, performance and activation processes are correctly applied across the area of responsibility.

Responsibilities include leading the activation team, managing budgets, advising on campaign design, and coordinating with Strategy to meet client goals while leveraging BI tools and new data sources. Office presence is required as specified.