Programmatic Activation Lead – Data-Driven Media

Hearts & Science; Atlanta (GA); On-site; USD 50,000 - 95,000; Full time

Benefits offered by this job

Office-based work

Job summary

Hearts & Science, a data-driven marketing agency, is seeking a Manager on our Digital Activation team to develop plans and execute digital buys, ensuring pacing and performance across the area of responsibility.

You will lead the activation team, manage budgets, collaborate with Strategy, and advise vendors and clients on campaign design and measurement. This role requires strong Excel, Tableau proficiency and excellent communication.

Qualifications

• Minimum 3 years of experience and expert knowledge of digital programmatic buying (YouTube) and hands-on experience using DV360.
• Experience managing a small team and juggling multiple people and work priorities.
• Experience working with across several media channels and a curiosity in emerging media platforms.
• Experience with client-facing interaction.
• Experience working with large data sets and understanding of methodologies for evaluating data.
• Hands-on experience with data visualization tools, including Tableau.
• Ability to effectively manage costs while exceeding performance and viewability goals.
• Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams.
• Proven ability to work with and influence cross-functional teams.
• Strong knowledge of MS Excel and ability to coach others in shortcuts.
• Working knowledge of third-party verification tools, including DoubleVerify.

Responsibilities

• Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying.
• Overseeing and directing the day to day operations of the activation team.
• Effectively managing budget.
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms.
• Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective.
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients.
• Direct billing and reconciliation process for programmatic.
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
• Providing expert consultation to vendors, internal teams, and clients.

Skills

Digital programmatic buying

DV360

Team management

Cross-channel experience

Data analysis

Excel

Tableau

Vendor relations

Communication

Cross-functional collaboration

Education

Bachelor's degree

Tools

Tableau

DV360

Job description

Hearts & Science, a data-driven marketing agency, is seeking a Manager on our Digital Activation team to develop plans and execute digital buys, ensuring pacing and performance across the area of responsibility.

You will lead the activation team, manage budgets, collaborate with Strategy, and advise vendors and clients on campaign design and measurement. This role requires strong Excel, Tableau proficiency and excellent communication.