Developer Marketing Lead — API & Platform Growth

Content Creators; New York, Northern (NY, KY); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Socure is hiring a Developer Marketing Lead to own how we engage developers and technical buyers—from the first API call to a fully deployed integration. You’ll serve as the primary voice, strategist, and executor for developer go-to-market efforts, bridging Product, Engineering, and Marketing to drive pipeline with technical depth.

This highly strategic, hands-on role requires speaking fluently with engineers while shaping messaging, campaigns, and content that accelerate time-to-value.

Qualifications

• 6–8 years of B2B marketing experience, with a meaningful portion in developer marketing or API/platform products.
• Experience translating technical concepts into clear narratives for engineers and technical leaders.
• Proven ability to drive pipeline and product adoption through developer-focused programs.

Responsibilities

• Define and execute a developer marketing strategy spanning awareness, activation, and retention for API and platform products.
• Develop developer ICPs, technical value propositions, use cases, and competitive positioning for engineers and technical decision-makers.
• Partner with Product and Engineering to embed data, capabilities, and insights into developer-facing narratives.
• Translate AI-driven identity and fraud capabilities into credible content that developers trust and share.
• Deliver field-ready enablement — integration guides, technical decks, API playbooks, sandbox environments, and ROI tools.

Skills

B2B marketing

Developer marketing

API marketing

Content strategy

Job description

Socure is hiring a Developer Marketing Lead to own how we engage developers and technical buyers—from the first API call to a fully deployed integration. You’ll serve as the primary voice, strategist, and executor for developer go-to-market efforts, bridging Product, Engineering, and Marketing to drive pipeline with technical depth.

This highly strategic, hands-on role requires speaking fluently with engineers while shaping messaging, campaigns, and content that accelerate time-to-value.