API Platform Marketing Lead for Developers

Perplexity; New York (NY); On-site; USD 220,000 - 290,000; Full time

Job summary

Perplexity is seeking a Product Marketing Manager, API to bridge our API product and market impact. You will architect the external narrative of the developer platform and run campaigns that drive API adoption and platform growth.

If you have a passion for creating clarity when things are messy and want to build a world-class marketing engine, this role is for you. If you excel at turning ambiguity into a clear point of view and building a systematized marketing engine that launches as a

Qualifications

• 7+ years in product marketing with end-to-end launches.
• Experience marketing to developers or API/platform products.
• Reading API docs and discussing tradeoffs with engineers.
• Ability to manage integrated campaigns end to end.
• Synthesizing technical concepts into simple narratives.
• Familiar with traditional marketing rules and breaking them.
• Storytelling skills grounded in data to defend value.
• Comfort in high-velocity, ambiguous environments.

Responsibilities

• Turn ambiguity into clarity by defining market POV and value.
• Shape the platform narrative for developers and API users.
• Own metrics for developer adoption and revenue.
• Plan and run integrated campaigns across channels.
• Orchestrate launches as a system with cross-team readiness.
• Provide talk tracks to enable sales and support.
• Monitor buyer needs and prove value with data.
• Run experiments to improve pricing, packaging, positioning.

Skills

Product marketing

Developer marketing

Technical fluency

Campaign management

Data storytelling

Ambiguity handling

Job description

Perplexity is seeking a Product Marketing Manager, API to bridge our API product and market impact. You will architect the external narrative of the developer platform and run campaigns that drive API adoption and platform growth.

If you have a passion for creating clarity when things are messy and want to build a world-class marketing engine, this role is for you. If you excel at turning ambiguity into a clear point of view and building a systematized marketing engine that launches as a