Principal Product Marketing Manager - API Platform

Visa Hunt; San Francisco (CA); On-site; USD 250,000 - 300,000; Full time

Benefits offered by this job

Full medical coverage

Flexible PTO

Wellness reimbursement

Monthly lunch stipend

Team-building events

Donation-matching program

Job summary

Postman is seeking a Principal Product Marketing Manager in San Francisco to define and drive the marketing and go-to-market strategy for our API platform. You will translate technical capabilities into clear customer value and collaborate with engineering to refine messaging across blogs, videos, tutorials, and web pages that resonate with developers and platform engineers.

You will lead content creation and enable the field with training materials, plan launches with cross-functional teams,

Qualifications

• 8+ years of professional non-internship product marketing experience or 2+ years of post-MBA management or strategy consulting experience.
• Experience in software, SaaS, Developer Tools, or DevOps.
• Experience building product positioning and messaging.
• Experience with customer segmentation, profiling, and targeting.

Responsibilities

• Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities.
• Work with engineering teams to distill key functionality and benefits into customer facing value messaging.
• Craft compelling, and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars, social media that resonate with target personas).
• Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks, etc)
• Plan and implement feature and service launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
• Support Postman events, third party trade shows and other events to help showcase our products to attendees.

Skills

Product marketing

SaaS

Developer tools

Positioning & messaging

Customer segmentation

Education

MBA or equivalent

Job description

Postman is seeking a Principal Product Marketing Manager in San Francisco to define and drive the marketing and go-to-market strategy for our API platform. You will translate technical capabilities into clear customer value and collaborate with engineering to refine messaging across blogs, videos, tutorials, and web pages that resonate with developers and platform engineers.

You will lead content creation and enable the field with training materials, plan launches with cross-functional teams,