Developer Advocate: Growth & Activation

LaunchDarkly; United States; On-site; USD 116,000 - 187,000; Full time

Benefits offered by this job

RSUs

Health insurance

Vision insurance

Dental insurance

Mental health benefits

Job summary

LaunchDarkly is seeking a Developer Advocate to turn signups into activated, successful teams. You will guide developers from trials to live SDK integrations, providing personalized help and resources.

This role blends hands-on support with creating tutorials and public content to build trust and a helpful reputation. You’ll craft AI-assisted outreach and share first-success content, while reporting insights to improve targeting, onboarding, and product decisions.

Qualifications

• Technical foundation from a prior role: you've been a developer, a support or solutions engineer, or a customer-facing technologist, and you can credibly troubleshoot an SDK integration.
• Genuine empathy for developers: you're motivated by helping someone solve a real problem
• Curiosity about how a business engine works: funnels, activation, conversion; you want to design something, measure the results, and improve it
• Fluent with AI tools: you already build your own workflows and can show them to us
• Strong communication across formats: writing, video, and live sessions
• Comfort with ambiguity: this motion is new, expectations will evolve, and you'll help shape them

Responsibilities

• Activate high-intent signups: follow up on trial and developer-tier signups routed by the Growth team, prioritizing ICP-fit enterprise trials; help them get an SDK live, find the right resources, and reach real usage, with clear coverage and response commitments for every routed lead.
• Help first, always: outreach means solving problems (a stuck install, the right tutorial, a working example in their stack), personalized to what each team is actually doing and never pushy.
• Build a public voice: create tutorials, videos, and posts under your own name, so when you reach out, developers recognize a helpful practitioner instead of a cold email
• Make the payoff obvious: create first-success content and run sessions and office hours that show customers the outcome they're working toward, and what the platform does beyond flags: experimentation, observability, guarded releases, and AI Configs
• Multiply yourself with AI: build AI-assisted workflows for outreach, next-step suggestions, and usage analysis so meaningful help reaches every signup, not just the routed ones; stay engaged with the results rather than automating and walking away.
• Feed the loop: report back on what’s working, where activation stalls, and which signals actually predict success, so Growth and Product can tune targeting, scoring, and onboarding
• Hand off cleanly: stay focused on helping people. Route sales conversations, support escalations, and product issues to the teams who own them

Skills

Developer

Support engineer

Solutions engineer

Customer-facing

SDK troubleshooting

Job description

LaunchDarkly is seeking a Developer Advocate to turn signups into activated, successful teams. You will guide developers from trials to live SDK integrations, providing personalized help and resources.

This role blends hands-on support with creating tutorials and public content to build trust and a helpful reputation. You’ll craft AI-assisted outreach and share first-success content, while reporting insights to improve targeting, onboarding, and product decisions.