Senior Developer Advocate, Growth

LaunchDarkly; Oakland (CA); On-site; USD 116,000 - 187,000; Full time

Job summary

LaunchDarkly is seeking a Developer Advocate to turn signups into successful teams and activate users across trials and developer tiers. You’ll build AI-assisted outreach workflows, create tutorials and content under your own name, and partner with Growth and Product to refine targeting, onboarding, and outcome-focused playbooks.

You’ll engage engineers, solve install issues, and drive adoption of features like SDKs, experimentation, observability, and guarded releases, while shaping the future

Qualifications

• Developer advocacy experience or customer-facing role
• Ability to troubleshoot SDK integrations
• Empathy for developers and a problem-solving mindset
• Comfort with AI-assisted tooling and automation
• Strong writing, video, and live-session communication
• Comfort with ambiguity and shaping new motions

Responsibilities

• Activate high-intent signups from trials and developer-tier users, guiding them to live SDK implementations
• Provide helpful, personalized outreach and resolve installation or usage issues
• Create tutorials, videos, and posts under your own name to build a public developer voice
• Produce first-success content and run sessions to demonstrate platform value (experimentation, observability, guarded releases, AI configs)
• Build AI-assisted outreach workflows and usage analysis to scale support beyond routed leads
• Report on activation progress, signals predicting success, and inform targeting, scoring, and onboarding
• Route conversations to sales, support, or product as appropriate

Skills

Developer advocacy

Technical troubleshooting

Developer empathy

AI workflows

Cross-format communication

Ambiguity tolerance

Job description

LaunchDarkly is looking for a Developer Advocate to turn signups into successful teams. Thousands of developers start trials or build on our developer tier every month. Some are engineers at enterprise organizations kicking the tires; most are individual builders we know little about; and too many of them stall before they ever see the payoff. You'll be the human on the other side of that signup: our Growth team identifies and routes high-intent leads, and you turn them into activated, successful users through genuinely helpful, personalized outreach, while building AI-assisted workflows that extend the same help to everyone else. This motion is new and deliberately test-and-learn: we expect the playbook to evolve as we learn what works.

Responsibilities:

• Activate high-intent signups: follow up on trial and developer-tier signups routed by the Growth team, prioritizing ICP-fit enterprise trials; help them get an SDK live, find the right resources, and reach real usage, with clear coverage and response commitments for every routed lead.
• Help first, always: outreach means solving problems (a stuck install, the right tutorial, a working example in their stack), personalized to what each team is actually doing and never pushy.
• Build a public voice: create tutorials, videos, and posts under your own name, so when you reach out, developers recognize a helpful practitioner instead of a cold email
• Make the payoff obvious: create first-success content and run sessions and office hours that show customers the outcome they're working toward, and what the platform does beyond flags: experimentation, observability, guarded releases, and AI Configs
• Multiply yourself with AI: build AI-assisted workflows for outreach, next-step suggestions, and usage analysis so meaningful help reaches every signup, not just the routed ones; stay engaged with the results rather than automating and walking away.
• Feed the loop: report back on what’s working, where activation stalls, and which signals actually predict success, so Growth and Product can tune targeting, scoring, and onboarding
• Hand off cleanly: stay focused on helping people. Route sales conversations, support escalations, and product issues to the teams who own them

What Success Looks Like:

• Every routed high-value lead gets timely, personalized follow-through against an agreed cadence
• Enterprise trialists move from kicking the tires to real usage, and self-serve accounts adopt products beyond basic flags
• Attribution shows this motion influencing pipeline and expansion
• Your outreach gets replies because developers already recognize your work
• Growth and Product make better targeting, scoring, and onboarding decisions because of your feedback
• The playbook six months in looks different from the playbook on day one, and you drove the changes

Qualifications:

• A technical foundation from a prior role: you've been a developer, a support or solutions engineer, or a customer-facing technologist, and you can credibly troubleshoot an SDK integration
• Genuine empathy for developers: you're motivated by helping someone solve a real problem
• Curiosity about how a business engine works: funnels, activation, conversion; you want to design something, measure the results, and improve it
• Fluent with AI tools: you already build your own workflows and can show them to us
• Strong communication across formats: writing, video, and live sessions
• Comfort with ambiguity: this motion is new, expectations will evolve, and you'll help shape them

Bonus if you have:

• Developer advocacy or growth experience at a product-led developer tools company such as Stripe, Vercel, or Supabase
• An existing audience or content track record (YouTube, LinkedIn, blog) with developer audience
• Experience working with intent signals, lead scoring, or product analytics
• Breadth across languages and frameworks, and comfort working across many SDKs

Pay:

Target pay ranges based on Geographic Zones* for Level 3:

• Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $ 136,000 - $187,000 **
• Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $ 122,000 - $168,000 **
• Zone 3: All other US locations - $ 116,000 - $159,000 **

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas. ** Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affi tive Action Plan. To do so, contact People Ops at [e-mail] .