Destination Engagement Manager: Member Experience & Programs

U.S. Travel Association; Washington (District of Columbia); Hybrid; USD 80,000 - 90,000; Full time

Job summary

U.S. Travel Association in Washington, D.C. seeks a Manager of Destination Engagement to foster relationships with destination CEOs, state tourism directors, and their teams.

You will manage onboarding, drive engagement, plan events and lead ESTO Awards initiatives to maximize member value and retention. The role requires strong project management, superb written communication, and the ability to coordinate across multiple teams.

Qualifications

• Bachelor's degree plus five to seven years of experience, preferably in membership, communications, community relations or marketing.
• Strong analytical and problem-solving skills.
• Experience with awards program management, including nominations, judging and selection processes and maintaining awards management software, is preferred.
• Excellent written communication skills.
• Mastery of Microsoft Office products, especially Word, Excel, SharePoint and PowerPoint.
• Outstanding proficiency in project management and project management systems. Experience with Smartsheet is a plus.

Responsibilities

• Serve as the primary account manager for destination members, driving engagement, maximizing membership value, overseeing onboarding and tracking participation to identify opportunities for deeper involvement and retention.
• Implement strategies to engage destinations throughout the year, including project management for the DMO CEO Roundtable, National Council for State Tourism Directors (NCSTD) and ESTO Planning Committee.
• Create timelines to achieve deliverables for relevant meetings. Manage the creation, approval and distribution of meeting agendas, pre-reads, remarks and visual products, as needed. Collect RSVPs, analyze attendance and recommend a proactive outreach plan to strengthen participation.
• Compose monthly community communications and targeted executive outreach to key destination executives.
• Share meeting plans, outcomes, themes and trends with relevant colleagues.
• Learn and understand key destination stakeholders; recommend, prepare and present briefing materials for U.S. Travel executives to foster and maintain relationships with more than 100 DMO CEOs and state tourism directors.
• Collaborate across the Industry Engagement team to plan dinners, meetings, community events and initiatives that promote engagement, and work with colleagues to ensure favorable member experiences during U.S. Travel events.
• Lead the planning, execution and continuous improvement of the ESTO Awards program, managing awards software, submission processes, judging logistics, stakeholder communications and recognition strategies to ensure a best-in-class industry awards experience.
• Manage state-specific initiatives, including the listserv, State Tourism Director of the Year award selection process, U.S. Travel Welcome Center Certification Program, New State Directors Boot Camp, annual state budget survey and relevant subcommittees.
• Read industry and business articles to remain current on destination news, identify touchpoints to deepen member relationships and surface potential topics for future meetings.
• Accompany leadership to represent U.S. Travel at select industry functions.

Skills

Analytical skills

Problem solving

Written communication

Collaboration skills

Project management

MS Office

Education

Bachelor's degree

Tools

Smartsheet

Word

Excel

SharePoint

PowerPoint

Awards software

Job description

U.S. Travel Association in Washington, D.C. seeks a Manager of Destination Engagement to foster relationships with destination CEOs, state tourism directors, and their teams.

You will manage onboarding, drive engagement, plan events and lead ESTO Awards initiatives to maximize member value and retention. The role requires strong project management, superb written communication, and the ability to coordinate across multiple teams.