Design & Visual Media Lead (Remote)

Central Michigan University; Michigan; Hybrid; USD 55,000 - 72,000; Full time

Job summary

Central Michigan University seeks an Assistant Director of Design & Visual Media to lead visual strategy for CMU Online. You will create and deliver high-quality assets across digital and print to support online and adult learner marketing campaigns.

You will collaborate with CMU Online’s marketing team, ensure brand cohesion, and drive creative excellence across social, web, email, and video channels. A light to moderate travel schedule may apply.

Qualifications

• Bachelor’s degree in graphic design, digital media, or visual communication.
• One year of professional graphic or multimedia design experience.
• Experience with vendors and printers to produce branded materials.
• Experience designing for multiple channels: social media, digital advertising, websites, email, video, and print.
• Proficiency in Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop.
• Strong conceptual design skills translating messaging into assets across formats.
• Understanding of typography, color theory, layout, photography, and visual hierarchy.
• Understanding prepress processes and print production workflows.
• Ability to manage multiple projects in fast-paced environment.
• Strong attention to detail and accessibility standards WCAG 2.1 AA.
• Collaborate with cross-functional teams across the university.

Responsibilities

• Designs and produces high-quality visual and multimedia assets for marketing campaigns across digital and print channels.
• Translates marketing content into visually compelling assets in collaboration with CMU Online’s marketing team.
• Supports execution of integrated marketing campaigns by delivering creative assets that align with campaign goals, timelines, and audience needs.
• Develops graphics, layouts, illustrations, animations, motion graphics, and other visual elements that enhance campaign performance and engagement.
• Collaborates closely with the University Marketing and Communications office to ensure alignment with institutional brand standards and quality expectations.
• Works cross-functionally with CMU Online teams and other university stakeholders to support marketing and communication initiatives.
• Creates mockups and design concepts to support campaign planning and creative development.
• Maintains and organizes creative assets, templates, and design files to ensure consistency and efficiency across campaigns.
• Coordinates with external vendors on print production, materials, and specifications as needed.
• Stays abreast of current and emerging design trends, tools, and best practices to continuously improve the quality and effectiveness of creative output.
• Ensures all visual content reflects the appropriate tone, quality, and audience alignment.
• Performs other duties as assigned.

Skills

Graphic design

Digital media

Adobe Creative Suite

InDesign

Illustrator

Photoshop

Typography

Print production

Cross-functional collaboration

Education

Bachelor’s degree in graphic design, digital media, or visual communication

Tools

Adobe Creative Suite (InDesign, Illustrator, Photoshop)

Job description

Central Michigan University seeks an Assistant Director of Design & Visual Media to lead visual strategy for CMU Online. You will create and deliver high-quality assets across digital and print to support online and adult learner marketing campaigns.

You will collaborate with CMU Online’s marketing team, ensure brand cohesion, and drive creative excellence across social, web, email, and video channels. A light to moderate travel schedule may apply.