ASSOCIATE DIRECTOR, MARKETING OPERATIONS / CMU ONLINE

Central Michigan University; Mount Pleasant (MI); On-site; USD 66,000 - 87,000; Full time

Job summary

Central Michigan University is seeking an Associate Director, Marketing Operations for CMU Online to drive integrated marketing efforts across digital and print channels. You will manage content creation, timelines, and stakeholder coordination to support enrollment goals, working with CMU Online's marketing director.

The role emphasizes project coordination, cross-team collaboration, and timely execution of campaigns, with a focus on audience-aligned messaging and strong writing across formats.

Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
• Two years of professional marketing experience with demonstrated success executing multi-channel marketing efforts.
• Experience developing and managing content across multiple platforms (social, web, email/CRM, blogs, print).
• Experience with CRM platforms (Slate) to support email communications, segmentation, and campaigns.
• Experience collaborating with cross-functional teams and managing multiple stakeholders.
• Strong writing and storytelling skills with audience-focused content.
• Exceptional organizational and project management skills with detailed content calendars.

Responsibilities

• Develop, create, and manage high-quality marketing content across social media, blogs, web, email, and print channels.
• Execute and optimize CRM and email communications using Slate, including campaign setup and segmentation support.
• Maintain a comprehensive content calendar for CMU Online with the marketing director.
• Coordinate integrated marketing campaigns across digital and print, ensuring timelines and deliverables.
• Contribute to content ideation and creative direction with marketing leadership.
• Collaborate with University Marketing and Communications to align messaging and processes.
• Work cross-functionally with CMU Online teams to gather content and support initiatives.
• Coordinate external vendors as needed for campaigns and content production.
• Monitor campaign timelines and workflows to keep projects on track.
• Support updates to CMU Online web and landing page content.
• Track basic performance metrics across digital channels to inform improvements.
• Ensure marketing content reflects appropriate tone, clarity, and audience alignment.
• Perform other duties as assigned.

Skills

Bachelor's degree

Marketing experience

Content across platforms

Slate CRM

Cross-functional collaboration

Strong writing

Project management

Creative + operational balance

Education

Bachelor's degree in marketing or related field

Master's degree in marketing or related field

Tools

Sitefinity CMS

Job description

ASSOCIATE DIRECTOR, MARKETING OPERATIONS / CMU ONLINE

Central Michigan University

Position Information

• Position Number 78480
• Type of Recruitment External
• Position Title ASSOCIATE DIRECTOR, MARKETING OPERATIONS / CMU ONLINE
• Position End Date
• Employment Status Full-Time
• FTE 1.00
• Position Type 12 month
• Weekly Work Schedule Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed
• Location Mount Pleasant, Traverse City, Troy, or Grand Rapids, MI

Position Summary

The associate director of marketing operations for CMU Online is an operations-focused role responsible for driving the organization, coordination, and execution of integrated marketing efforts that support online and adult learners. This position manages the development and delivery of full-funnel marketing content across digital (web, social, email) and print channels, ensuring work moves efficiently from concept through to completion. While contributing to content direction and writing as needed, the primary focus is maintaining momentum by keeping projects on track, aligning stakeholders, and ensuring timely execution. Working in close collaboration with CMU Online's marketing director, the associate director plays a key role in coordinating campaigns, managing timelines, and ensuring marketing efforts are delivered effectively, aligned with audience needs, and supportive of CMU Online's enrollment goals.

Required Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
• Two years of professional marketing experience with demonstrated success executing multi-channel marketing efforts.
• Demonstrated experience developing and managing content across multiple platforms, including social media (LinkedIn, Meta), web, email/CRM systems, blogs, and print/traditional marketing materials.
• Demonstrated experience working with CRM platforms (e.g., Slate) to support email communications, audience segmentation, and campaign execution.
• Demonstrated experience collaborating with cross-functional teams and managing projects across multiple stakeholders and priorities.
• Strong writing and storytelling skills with the ability to develop clear, engaging, and audience-focused content across formats.
• Exceptional organizational and project management skills, with a demonstrated ability to manage multiple concurrent projects, maintain detailed content calendars, and ensure timely execution of campaigns.
• Ability to balance creative thinking with operational discipline, contributing to content development while ensuring projects move forward efficiently and do not stall.

Preferred Qualifications

• Master's degree in marketing, communications, journalism, public relations, or a related field; or progressively advanced experience in a related field.
• Demonstrated experience developing marketing content for higher education or adult learner audiences.
• Familiarity with Sitefinity or similar content management systems.
• Demonstrated understanding of social media performance metrics and content optimization best practices.
• Demonstrated experience supporting multi-channel campaigns that include email, social media, web, and print content.
• Demonstrated experience coordinating with third-party service providers (e.g., printers, agencies).
• Relevant certification(s) in digital marketing, content marketing, or analytics platforms.

Duties & Responsibilities

• Develops, creates, and manages high-quality marketing content across social media, blog, web, email, and print/traditional channels, including flyers, brochures, and other recruitment collateral.
• Executes and optimizes CRM and email communications using Slate, including campaign setup, segmentation support, and content development.
• Develops and maintains a comprehensive content calendar for CMU Online in collaboration with the marketing director, ensuring alignment with campaign priorities and institutional initiatives.
• Coordinates the execution of integrated marketing campaigns across multiple channels (digital and print), ensuring timelines are met and deliverables are completed.
• Contributes to content ideation and creative direction in partnership with marketing leadership, while maintaining a focus on execution and delivery.
• Collaborates closely with the University Marketing and Communications office and other internal stakeholders to ensure alignment with institutional messaging, priorities, and processes.
• Works cross-functionally with teams across CMU Online (e.g., student services, business and community outreach, Central Bound) to gather content, support initiatives, and align messaging.
• Assists in coordinating external vendors as needed to support campaign execution and content production.
• Monitors campaign timelines, workflows, and deliverables to ensure projects remain on track and do not stall.
• Supports ongoing updates and enhancements to CMU Online web and landing page content.
• Tracks and reviews basic performance metrics across digital channels to inform content improvements and campaign adjustments.
• Ensures all marketing content reflects the appropriate tone, clarity, accuracy, and audience alignment.
• Performs other duties as assigned.

Supervision Exercised

None.

Message to Applicants

Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU's mission, vision, and leadership standards.

*This position is available in Mt. Pleasant, Troy, Grand Rapids, or Traverse City. The work location for this position is negotiable based on the selected candidate's qualifications, business needs, and operational requirements. Flexible work arrangements, including remote, hybrid, or on-site work, may be considered where appropriate. The accompanying salary offer will be determined based on candidate's work location.

Employee Group Professional & Administrative -Salary

Staff Pay Level

Pay Range $66,000 - $86,600*

Division Academic Affairs

Department CMU Online

Position Status Regular

Employment Status Full-Time

Position Type 12 month

Weekly Work Schedule Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed

Location Mount Pleasant, Traverse City, Troy, or Grand Rapids, MI

About the Department

About CMU

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master's, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men's and women's Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It's part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state's largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city's central location in Michigan's Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

CMU Leadership Standards

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.

EEO Statement

CMU is an Equal Opportunity Employer and institution. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight.

If you wish to see “Know Your Rights ” posters, please click here.

CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.

Inquiries about the application of Title IX can be made to CMU's Title IX Coordinator, the US Department of Education's Assistant Secretary, or both.

CMU's Title IX Coordinator can be reached at:

Phone: [phone]

Office: 103 E. Preston St.

Bovee University Center, suite 306

Mount Pleasant, MI 48858

Email: [e-mail]