Design & Visual Media Lead — Marketing Assets

Central Michigan University; Mount Pleasant (MI); On-site; USD 65,000 - 95,000; Full time

Job summary

Central Michigan University is seeking an Assistant Director of Design & Visual Media to lead the creation of high-quality visual and multimedia assets for online and traditional marketing campaigns. The role drives the visual expression of CMU Online campaigns and ensures brand cohesion across web, social, email, video, and print materials.

The successful candidate will collaborate with CMU Online’s marketing leadership to translate messaging into compelling assets, manage multiple design

Qualifications

• Bachelor’s degree in graphic design, digital media, or visual communication.
• One year of professional graphic or multimedia design experience.
• Experience with vendors and printers to produce branded materials.
• Experience designing for multiple channels including social, digital advertising, websites, email, video, and print publications.
• Proficiency in Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop.
• Strong conceptual design skills with ability to translate messaging into assets across formats.
• Understanding of typography, color theory, layout, photography, and visual hierarchy.
• Understanding of prepress processes and print production workflows.
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
• Strong attention to detail and consistency across campaigns and assets.
• Working knowledge of accessibility standards (WCAG 2.1 AA) and inclusive design practices.
• Ability to collaborate effectively with cross-functional teams across the university.

Responsibilities

• Designs and produces high-quality visual and multimedia assets for marketing campaigns across digital and print channels, including social media, web, email, video, and recruitment collateral.
• Translates marketing content and messaging into visually compelling creative assets in collaboration with CMU Online’s marketing team.
• Supports the execution of integrated marketing campaigns by delivering creative assets that align with campaign goals, timelines, and audience needs.

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Job description

Central Michigan University is seeking an Assistant Director of Design & Visual Media to lead the creation of high-quality visual and multimedia assets for online and traditional marketing campaigns. The role drives the visual expression of CMU Online campaigns and ensures brand cohesion across web, social, email, video, and print materials.

The successful candidate will collaborate with CMU Online’s marketing leadership to translate messaging into compelling assets, manage multiple design