ASSISTANT DIRECTOR / DESIGN & VISUAL MEDIA

Central Michigan University; Mount Pleasant (MI); On-site; USD 65,000 - 95,000; Full time

Job summary

Central Michigan University is seeking an Assistant Director of Design & Visual Media to lead the creation of high-quality visual and multimedia assets for online and traditional marketing campaigns. The role drives the visual expression of CMU Online campaigns and ensures brand cohesion across web, social, email, video, and print materials.

The successful candidate will collaborate with CMU Online’s marketing leadership to translate messaging into compelling assets, manage multiple design

Qualifications

• Bachelor’s degree in graphic design, digital media, or visual communication.
• One year of professional graphic or multimedia design experience.
• Experience with vendors and printers to produce branded materials.
• Experience designing for multiple channels including social, digital advertising, websites, email, video, and print publications.
• Proficiency in Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop.
• Strong conceptual design skills with ability to translate messaging into assets across formats.
• Understanding of typography, color theory, layout, photography, and visual hierarchy.
• Understanding of prepress processes and print production workflows.
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
• Strong attention to detail and consistency across campaigns and assets.
• Working knowledge of accessibility standards (WCAG 2.1 AA) and inclusive design practices.
• Ability to collaborate effectively with cross-functional teams across the university.

Responsibilities

• Designs and produces high-quality visual and multimedia assets for marketing campaigns across digital and print channels, including social media, web, email, video, and recruitment collateral.
• Translates marketing content and messaging into visually compelling creative assets in collaboration with CMU Online’s marketing team.
• Supports the execution of integrated marketing campaigns by delivering creative assets that align with campaign goals, timelines, and audience needs.

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Job description

ASSISTANT DIRECTOR / DESIGN & VISUAL MEDIA

Position Information

Position Information

Posting Number

Posting Number S-3930

Position Number

Position Number 00370

Type of Recruitment

Type of Recruitment External

Position Title

Position Title ASSISTANT DIRECTOR / DESIGN & VISUAL MEDIA

Position Summary

The assistant director of design and visual media for CMU Online is a design-focused role responsible for creating and delivering high-quality visual and multimedia assets that support integrated marketing efforts for online and adult learners. This position produces audience-centered creative across digital channels (web, social, email, and video) and print materials (brochures, flyers, and recruitment collateral), ensuring consistent, engaging design execution across all platforms. In close collaboration with CMU Online’s director of marketing, this role leads the visual expression of the unit’s campaigns, maintaining brand cohesion and elevating the effectiveness of marketing initiatives through strong, strategic design.

Required Qualifications

• Bachelor’s degree in graphic design, digital media, or visual communication.
• One year of professional graphic or multimedia design experience.
• Demonstrated experience working with vendors and printers to produce branded materials.
• Demonstrated experience designing for multiple channels, including social media, digital advertising, websites, email, video, and print publications.
• Proficiency in Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop.
• Strong conceptual design skills with a demonstrated ability to translate messaging into clear, visually compelling assets across formats.
• Demonstrated understanding of typography, color theory, layout, photography, and visual hierarchy.
• Demonstrated understanding of prepress processes and print production workflows.
• Ability to manage multiple projects and deadlines simultaneously in a fast-paced, collaborative environment.
• Strong attention to detail and ability to maintain consistency across campaigns and assets.
• Working knowledge of accessibility standards ( WCAG 2.1 AA) and inclusive design practices.
• Ability to collaborate effectively with cross-functional teams across the university.

Preferred Qualifications

• Two years of progressively advanced experience in a creative role.
• Demonstrated experience creating motion graphics, animations, reels, and short-form video content.
• Demonstrated experience working within established brand guidelines.
• Familiarity with project management tools.
• Demonstrated experience working in a higher education, non-profit, or mission-driven marketing environments.

Duties & Responsibilities

• Designs and produces high-quality visual and multimedia assets for marketing campaigns across digital and print channels, including social media, web, email, video, and recruitment collateral.
• Translates marketing content and messaging into visually compelling creative assets in collaboration with CMU Online’s marketing team.
• Supports the execution of integrated marketing campaigns by delivering creative assets that align with campaign goals, timelines, and audience needs.