Digital Media Program Lead: Social, Video & Web

Critical Playground LLC; Northern (KY); Hybrid; USD 60,000 - 85,000; Full time

Job summary

Critical Playground LLC is seeking a digital communications lead to support a major university division through the planning, design, and execution of integrated digital media across platforms. You will oversee visual communications, web content, and social media strategies to advance program goals.

You will collaborate with campus media producers and external vendors, supervise video assets and data storage, and leverage analytics to report engagement trends, ensuring timely, compelling digital

Qualifications

• Requires a formal, directly job-related 4 year degree or equivalent training.
• Experience will be considered in lieu of education.
• Minimum of three (3) years of directly job-related experience.

Responsibilities

• Leads digital media efforts across platforms for a college or division.
• Develops social media strategies and long-term campaigns.
• Oversees web page content, UX, and site updates.
• Coordinates with campus media producers and external vendors.
• Creates video and other media content to support program goals.
• Uses analytics to define engagement metrics and report trends.

Skills

Graphic design

Video production

Social media strategy

UX design

Web content management

Education

4-year college degree

Job description

Critical Playground LLC is seeking a digital communications lead to support a major university division through the planning, design, and execution of integrated digital media across platforms. You will oversee visual communications, web content, and social media strategies to advance program goals.

You will collaborate with campus media producers and external vendors, supervise video assets and data storage, and leverage analytics to report engagement trends, ensuring timely, compelling digital