Online Marketing Operations Lead — Enrollment Growth (Remote)

Central Michigan University; Mount Pleasant (MI); Hybrid; USD 66,000 - 87,000; Full time

Job summary

Central Michigan University is seeking an Associate Director, Marketing Operations for CMU Online to drive integrated marketing efforts across digital and print channels. You will manage content creation, timelines, and stakeholder coordination to support enrollment goals, working with CMU Online's marketing director.

The role emphasizes project coordination, cross-team collaboration, and timely execution of campaigns, with a focus on audience-aligned messaging and strong writing across formats.

Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
• Two years of professional marketing experience with demonstrated success executing multi-channel marketing efforts.
• Experience developing and managing content across multiple platforms (social, web, email/CRM, blogs, print).
• Experience with CRM platforms (Slate) to support email communications, segmentation, and campaigns.
• Experience collaborating with cross-functional teams and managing multiple stakeholders.
• Strong writing and storytelling skills with audience-focused content.
• Exceptional organizational and project management skills with detailed content calendars.

Responsibilities

• Develop, create, and manage high-quality marketing content across social media, blogs, web, email, and print channels.
• Execute and optimize CRM and email communications using Slate, including campaign setup and segmentation support.
• Maintain a comprehensive content calendar for CMU Online with the marketing director.
• Coordinate integrated marketing campaigns across digital and print, ensuring timelines and deliverables.
• Contribute to content ideation and creative direction with marketing leadership.
• Collaborate with University Marketing and Communications to align messaging and processes.
• Work cross-functionally with CMU Online teams to gather content and support initiatives.
• Coordinate external vendors as needed for campaigns and content production.
• Monitor campaign timelines and workflows to keep projects on track.
• Support updates to CMU Online web and landing page content.
• Track basic performance metrics across digital channels to inform improvements.
• Ensure marketing content reflects appropriate tone, clarity, and audience alignment.
• Perform other duties as assigned.

Skills

Bachelor's degree

Marketing experience

Content across platforms

Slate CRM

Cross-functional collaboration

Strong writing

Project management

Creative + operational balance

Education

Bachelor's degree in marketing or related field

Master's degree in marketing or related field

Tools

Sitefinity CMS

Job description

Central Michigan University is seeking an Associate Director, Marketing Operations for CMU Online to drive integrated marketing efforts across digital and print channels. You will manage content creation, timelines, and stakeholder coordination to support enrollment goals, working with CMU Online's marketing director.

The role emphasizes project coordination, cross-team collaboration, and timely execution of campaigns, with a focus on audience-aligned messaging and strong writing across formats.