Assistant Director, Education Outreach & Communications

Central Michigan University; Mount Pleasant (MI); On-site; USD 55,000 - 65,000; Full time

Job summary

Central Michigan University seeks an Assistant Director for Communication & Education Outreach to lead the Center's digital communications, social media strategy, and marketing materials for outreach to high school students. This role supports programming and engagement across CMU initiatives.

Responsibilities include developing content, ensuring brand consistency, and expanding reach through online channels, emails, and messaging tools in a collaborative environment.

Qualifications

• Bachelor’s degree in communications, public relations, marketing or a related field.
• Three years of relevant marketing or communications experience.
• Excellent writing skills and attention to detail, including knowledge of AP style.
• Demonstrated experience facilitating programming for high school students.
• Demonstrated experience with digital communications technology, including social media platforms and email management systems.
• Strong organizational skills. Strong verbal communication skills.
• Ability to maintain positive relationships with staff and consultants.

Responsibilities

• Manages the Center’s social media strategy.
• Leads the development of content creation for all social media platforms.
• Assists with the development of content for the Center’s website.
• Executes all digital communications projects utilizing email and text messaging.
• Serves as a facilitator of college pathways programming and content for high school students.
• Researches and communicates stories that share the positive results of our partner charter schools.
• Ensures the Center’s compliance with brand standards and guidelines from the university.
• Assists with communications project development from initiation to closure.
• Implements the Center’s messaging to ensure organizational consistency and increase exposure for the Center.
• Assists with special projects.
• Assists with communications projects to market programs and events.
• Supports professional development initiatives by assisting with presentations, speaker comments, invitations, and programs.
• Manages the process for gathering and analyzing data to evaluate the effectiveness of all digital communications initiatives.
• Researches current and emerging digital trends and best practices.
• Completes other projects as assigned.

Skills

AP style

Social media

Digital communications tools

Content creation

High school outreach

Relationship building

Organizational skills

Verbal communication

Attention to detail

Education

Bachelor's degree in communications/public relations/marketing or related field

Tools

Adobe Creative Suite

Google Analytics

Email management systems

Job description

Central Michigan University seeks an Assistant Director for Communication & Education Outreach to lead the Center's digital communications, social media strategy, and marketing materials for outreach to high school students. This role supports programming and engagement across CMU initiatives.

Responsibilities include developing content, ensuring brand consistency, and expanding reach through online channels, emails, and messaging tools in a collaborative environment.