Marketing Manager - Demand Generation & Growth Marketing

Huzzle; United States; Remote; USD 120,000 - 190,000; Part time

Benefits offered by this job

Fully Remote with international teams

Career Growth in SaaS/MarTech

Peer Community: connect with top sales

Job summary

Huzzle is hiring a Marketing Manager – Demand Generation / Growth Marketing to lead high-impact demand generation strategies for B2B clients. This fractional, contract-based remote marketing role suits a senior growth marketer who builds scalable pipeline engines and leverages AI-powered workflows to drive revenue outcomes.

You'll partner with content, sales, and leadership teams to convert thought leadership into high-converting campaigns, optimizing the full funnel from awareness to conversion.

Qualifications

• 8+ years in B2B demand generation, growth marketing, or digital marketing.
• Proven success in building scalable demand generation engines that drive revenue.
• Strong expertise in ABM/ABMS.
• Experience in technology, consulting, or professional services environments.
• Deep understanding of B2B buyer journeys and multi-touch funnels.
• Hands-on experience with CRM and marketing automation platforms.
• Data-driven mindset with strong analytical skills.
• Excellent collaboration across cross-functional teams.

Responsibilities

• Develop and execute end-to-end demand generation strategies aligned with client revenue goals.
• Build scalable, full-funnel marketing systems across awareness, acquisition, nurture, and conversion.
• Design integrated inbound and outbound campaigns to drive qualified pipeline growth.
• Leverage AI tools and marketing tech to improve efficiency and velocity.
• Plan and execute multi-channel campaigns (LinkedIn, etc.) and ABM strategies.

Skills

B2B demand gen

ABM

CRM & marketing automation

Analytics

Tools

HubSpot

Marketo

Salesforce

Microsoft Dynamics

Pipedrive

Job description

About Huzzle

At Huzzle, we connect elite remote professionals with fast-growing companies across the UK, US, Canada, Europe, and Australia. Our clients range from early-stage startups to established SaaS and eCommerce businesses. When you join through Huzzle, you’re placed directly with a client as part of their in-house team. No outsourcing layers, just impactful work with global visibility.

Role Type: Fractional (12 days a month)

Engagement: Independent Contractor

About the Company

Our client is a growth-focused consultancy working with established B2B organizations to scale their commercial performance. They specialise in aligning marketing, sales, and operations to build predictable, high-performing revenue engines for their clients.

With a strong emphasis on strategic execution, data-driven decision-making, and modern demand generation frameworks, they deliver measurable pipeline growth across multiple industries.

Job Summary

We are hiring a Marketing Manager – Demand Generation / Growth Marketing to lead and execute high-impact demand generation strategies for B2B clients.

This is a fractional, contract-based remote marketing role ideal for a senior-level growth marketer who thrives on building scalable pipeline engines, leveraging AI-powered marketing workflows, and driving measurable revenue outcomes.

You will work closely with content, sales, and leadership teams to transform thought leadership into high-converting campaigns, while optimizing the entire marketing funnel—from awareness to conversion.

Key Responsibilities

• Demand Generation Strategy

  • Develop and execute end-to-end demand generation strategies aligned with client revenue goals
  • Build scalable, full-funnel marketing systems across awareness, acquisition, nurture, and conversion
  • Design integrated inbound and outbound campaigns to drive qualified pipeline growth
  • Leverage AI tools and marketing technology to improve campaign efficiency and velocity

• Campaign Management & Execution

  • Plan and execute multi-channel campaigns across digital platforms (including LinkedIn performance marketing)
  • Create high-converting lead magnets (reports, whitepapers, industry insights)
  • Implement account-based marketing (ABM/ABMS) strategies targeting high-value prospects
  • Develop structured sales prospecting and lead nurture programmes

• Collaboration & Alignment

  • Partner with content teams to convert thought leadership into revenue-generating assets
  • Align closely with sales, recruitment, and business development teams
  • Collaborate with subject matter experts and external partners to execute campaigns

• Marketing Operations & Automation

  • Build and optimise marketing automation workflows and nurture sequences
  • Manage CRM and marketing automation platforms effectively
  • Continuously optimise landing pages, funnels, and campaign performance

• Analytics & Performance

  • Track and report on KPIs including pipeline contribution, lead volume, and ROI
  • Monitor cost per lead (CPL), conversion rates, and engagement metrics
  • Use data-driven insights to continuously improve marketing performance

Requirements

• Must Have

  • 8+ years’ experience in B2B demand generation, growth marketing, or digital marketing
  • Proven success in building and scaling demand generation engines that drive revenue
  • Strong expertise in account-based marketing (ABM/ABMS)
  • Experience in technology, consulting, or professional services environments
  • Deep understanding of B2B buyer journeys and multi-touch marketing funnels
  • Hands-on experience with CRM and marketing automation platforms
  • Strong analytical mindset with a data-driven approach
  • Excellent collaboration skills across cross-functional teams

• Preferred Tools & Tech Stack

  • Marketing automation: HubSpot, Marketo
  • CRM platforms: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive
  • Analytics and reporting tools (e.g., GA4, dashboards, attribution tools)

Benefits

Fully Remote: Work from anywhere with international teams

Career Growth: Join companies in SaaS, MarTech, and B2B services

Peer Community: Connect with high-performing sales professionals in our network

Ongoing Support: Receive guidance from Huzzle before and after placement