Demand Generation Specialist

OTR Solutions, LLC; Roswell (GA); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Bonus programs eligibility

Pet Insurance

401(k) with company match

Generous PTO

Travel stipend

Leadership development

Continuous learning

Weekly catered lunches

Company fitness membership

Volunteer days

Inclusion programs

Job summary

OTR Solutions is seeking a motivated Demand Generation Specialist to support multi-channel campaigns across email, paid media, and digital channels. You’ll gain hands-on experience with marketing automation, CRM systems, and campaign analytics while contributing to pipeline growth.

This role is ideal for an early-career marketer who is curious, analytical, organized, and eager to understand how marketing drives the customer journey.

Qualifications

• Some experience in marketing, digital marketing, communications, internships, or a related environment.
• Foundational understanding of digital marketing and an interest in B2B demand generation.
• Strong analytical curiosity and comfort working with data.
• Strong written communication and attention to detail.

Responsibilities

• Support the build, launch, and monitoring of multi-channel demand generation campaigns.
• Build and update emails, landing pages, forms, audience lists, and campaign workflows.
• Assist with audience segmentation and lead nurture programs.
• Coordinate campaign assets, timelines, and approvals with Marketing team members.
• Perform QA across campaign assets, links, forms, tracking parameters, and workflows before launch.
• Monitor campaign performance and help identify trends across engagement, leads, and conversions.
• Assist with campaign reporting and maintain accurate campaign documentation.
• Support A/B testing across messaging, creative, audiences, and campaign experiences.
• Work within marketing automation, CRM, analytics, and campaign-management platforms.
• Collaborate with Director of Demand Generation and Sales team, and others to support campaign execution.
• Gather feedback and campaign data to help identify opportunities for improvement.
• Learn to use AI and automation tools responsibly to improve productivity, research and analysis.
• Stay current on digital marketing, demand generation and marketing technology trends.

Skills

Marketing

Digital marketing

Analytics

Communication

Learning mindset

Education

College degree in Marketing/Business/Communications

Tools

CRM software

Marketing automation

Analytics tools

Job description

OTR Solutions is an innovator in the transportation industry providing a suite of factoring, fuel, and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company, we are looking to grow our best-in-class financial organization.

OTR has been recognized as a “Top Workplace” by the Atlanta Journal-Constitution since 2016!

OTR Solutions is looking for a Demand Generation Specialist to support the execution of marketing campaigns that build awareness, generate qualified leads and contribute to pipeline growth.

Reporting to the Director of Demand Generation, you'll work alongside experienced marketers to build and launch campaigns across email, paid media, digital channels, and other marketing programs. You'll gain hands‑on experience with marketing automation, CRM systems, campaign analytics, and experimentation while developing a strong foundation in B2B demand generation.

This is a strong opportunity for an early-career marketer who is curious, analytical, organized, and eager to understand how marketing influences the entire customer journey.

Responsibilities:

• Support the build, launch, and monitoring of multi-channel demand generation campaigns.
• Build and update emails, landing pages, forms, audience lists, and campaign workflows.
• Assist with audience segmentation and lead nurture programs.
• Coordinate campaign assets, timelines, and approvals with Marketing team members.
• Perform QA across campaign assets, links, forms, tracking parameters, and workflows before launch.
• Monitor campaign performance and help identify trends across engagement, leads, and conversions.
• Assist with campaign reporting and maintain accurate campaign documentation.
• Support A/B testing across messaging, creative, audiences, and campaign experiences.
• Work within marketing automation, CRM, analytics, and campaign-management platforms.
• Collaborate with Director of Demand Generation and Sales team, and others to support campaign execution.
• Gather feedback and campaign data to help identify opportunities for improvement.
• Learn to use AI and automation tools responsibly to improve productivity, research and analysis.
• Stay current on digital marketing, demand generation and marketing technology trends.

What we look for:

• Some experience in marketing, digital marketing, communications, internships, or a related environment.
• College degree in Marketing, Business, Communications or a related field preferred.
• Foundational understanding of digital marketing and an interest in B2B demand generation.
• Strong analytical curiosity and comfort working with data.
• Strong written communication and attention to detail.
• Excellent organization and ability to manage multiple assignments.
• Willingness to learn CRM, marketing automation, analytics, and paid media platforms.
• Ability to receive feedback, ask thoughtful questions, and apply what you've learned.
• Self-motivated, collaborative, and comfortable working in a fast-paced environment.

What You'll Learn

You’ll develop hands‑on experience in multi‑channel campaign management, marketing automation, CRM and lead management, paid media, lifecycle marketing, funnel analytics, experimentation, attribution, and B2B revenue marketing.

Perks and Benefits:

OTR provides a competitive, comprehensive compensation package for our full-time employees:

• Eligibility for Individual and Company bonus programs
• Pet Insurance, Paid Family Leave, Employee Assistance Program
• Fully Paid Maternity Leave
• 401(k) with Company Matching
• Generous PTO, Sick/Mental Health Days, Flex Holidays + Company Paid Holidays
• Travel Stipend to support Work Life Balance
• Leadership Development and Training
• Continuous Learning + Professional enhancements
• Weekly Catered Lunches + Casual Dress Code
• Company Paid Fitness Membership
• Volunteer Days and Opportunities with Company-Partnered Charities
• Internal Inclusion programs

OTR’s mission is to create exceptional value for our clients by providing industry leading financing and back-office solutions. Three pillars that are crucial to supporting that mission are outstanding customer service, technology that creates efficiency for ourselves and our customers, and a culture that provides the opportunity for employees to achieve greatness.

OTR Solutions is an Equal Opportunity Employer