Demand Generation, Specialist

Bloomberg BNA; Arlington (VA); On-site; USD 100,000 - 120,000; Full time

Job summary

Bloomberg Industry Group in Arlington, VA is seeking a Demand Generation Specialist to own and optimize multichannel campaigns that drive pipeline and bookings. You will partner with Sales and Marketing to execute ICP-focused programs and provide strategic support for revenue initiatives.

Responsibilities include campaign execution across digital, content, events, and other channels, as well as performance analysis, optimization, and collaboration with cross-functional teams to maximize ROI and

Qualifications

• Bachelor’s degree in Marketing or related field (or equivalent work experience).
• 5-7 years of marketing or related experience required.
• Proven experience owning and executing multi-channel demand generation campaigns.
• Strong analytical skills with data-driven targeting and optimization.
• Experience managing campaign performance metrics including pipeline contribution and ROI.
• Ability to collaborate with Sales and cross-functional stakeholders.

Responsibilities

• Execute end-to-end demand generation campaigns across digital, content, events, and other channels.
• Analyze customer segments, channel metrics, and campaign performance data to inform targeting and tactics.
• Manage campaign timelines, tactics, and budgets to meet performance expectations.
• Collaborate with Sales, Sales Enablement, Product Marketing, and Content to align messaging and execution.
• Optimize channel mix and ROI using data-driven insights.
• Monitor and report on campaign KPIs including pipeline contribution and conversion rates.
• Test and refine campaigns (A/B testing, segmentation, messaging) to improve effectiveness.
• Partner with Sales to align on lead quality, follow-up, and funnel progression.
• Partner with Sales Enablement on collateral design and post-campaign activity and lead nurturing.
• Support forecasting with campaign performance insights and pipeline projections.

Skills

5-7 years of marketing experience

Multi-channel demand generation

Data-driven campaign optimization

Campaign performance metrics

Cross-functional collaboration

Targeted messaging and segmentation

Targeted ROI and pipeline focus

Education

Bachelor’s degree in Marketing or related field

Job description

The Demand Generation Specialist is responsible for executing and optimizing multichannel campaigns that drive pipeline and bookings. This role partners closely with Sales and Marketing stakeholders to execute ICP-focused campaigns that contribute to revenue goals and provide strategic support for marketing campaigns.

Key Responsibilities

• Execute end-to-end demand generation campaigns across digital, content, events, and other channels to drive new business and expansion pipeline.
• Analyze customer segments, channel metrics, and campaign performance data to inform targeting, campaign programs and tactics.
• Manage campaign timelines, tactics, and budgets to ensure programs are delivered on time and meet performance expectations.
• Collaborate with cross-functional teams (Sales, Sales Enablement, Product Marketing, Content) to align messaging, targeting, and execution.
• Optimize channel mix and campaign performance using data-driven insights to maximize ROI and pipeline impact.
• Monitor, measure, and report on campaign KPIs, including pipeline contribution and conversion rates.
• Continuously test and refine campaigns (A/B testing, segmentation, messaging) to improve effectiveness.
• Partner with Sales to ensure alignment on lead quality, follow-up, and funnel progression.
• Partner with Sales Enablement on collateral design, post-campaign activity and lead nurturing tactics.
• Support forecasting efforts by providing campaign performance insights and pipeline projections.

You need to have

• Bachelor’s degree in Marketing or related field, or equivalent work experience.
• 5-7 years of marketing or related experience.
• Proven experience independently owning and executing multi-channel demand generation campaigns that drive measurable pipeline impact.
• Strong analytical skills with experience using data to inform targeting, segmentation, and campaign optimization.
• Experience managing campaign performance metrics, including pipeline contribution and ROI.
• Ability to collaborate effectively with Sales and cross-functional stakeholders to drive alignment and results.
• Experience working in a results-driven, performance-oriented environment with accountability for meeting targets.

Compensation Range: $100,000.00-$120,000.00 Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.

Equal Opportunity

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment.

It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”).

Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).

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