Demand Generation Marketing Manager (US-Remote)

-; Coffeyville (KS); Remote; USD 105,000 - 130,000; Full time

Job summary

Join Eleos Health as a Demand Generation Marketing Manager and lead impactful marketing campaigns aimed at improving behavioral health outcomes. This role offers an opportunity to work fully remotely and be part of a mission-driven team dedicated to enhancing the effectiveness of therapy. You'll leverage your expertise in B2B marketing to drive lead generation and optimize marketing strategies while enjoying a competitive salary and comprehensive benefits.

Benefits

Health benefits

401(k) matching plan

Flexible PTO and mental health days

Equity opportunities

Qualifications

• 7+ years of experience in B2B demand generation.
• Strong experience in managing paid media across platforms.
• Demonstrated success in full-funnel campaign strategy.

Responsibilities

• Manage and optimize demand generation campaigns.
• Lead cross-functional alignment on marketing strategies.
• Monitor and report on campaign performance metrics.

Skills

B2B marketing

Campaign management

Analytical skills

Creative thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Salesforce

HubSpot

Google Analytics

Job description

Who is Eleos Health?

Today, more people than ever are speaking publicly about their mental health. Whether it's ourselves, our friends and family or even public figures, taking care of your behavioral health is no longer a taboo, it's vital, and it's only human.

Eleos is on a mission to help deliver the world's most effective behavioral care through data, measurement, and personalization. Or simply put, we want to give clinicians the support they need to do the important work only they can do.

What is this opportunity?

Eleos Health is hiring a Demand Generation Marketing Manager to lead and execute brand and demand campaigns that drive qualified leads and measurable pipeline growth. This is a high-impact role for a strategic and detail-oriented marketer who can own full-funnel programs and collaborate across teams to drive business outcomes.

You'll manage paid campaigns, content-based email and nurture strategies, association marketing, and pre- and post-event campaigns. You'll also help optimize how leads are captured, qualified, and handed off to sales-ensuring our marketing efforts convert efficiently and effectively. This is a key position on a fast-growing marketing team, reporting into the Director of Lifecycle Marketing, with strong visibility across sales, content, product, and operations.
Who are you?

You're a B2B marketer with 7+ years of experience running integrated demand programs and managing performance across digital channels. You're both analytical and creative-able to think strategically about the buyer journey and roll up your sleeves to execute in ad platforms and campaign tools. You've worked closely with content and sales teams and know how to build programs that support full-funnel growth-from awareness to lead generation to conversion.

You've managed campaigns in paid search, paid social, and third-party media, and are confident optimizing for cost-effective pipeline impact. You know how to collaborate cross-functionally, measure what matters, and keep moving even when resources are tight.
How will you contribute?
Lead Demand & Brand Campaigns

• Own new customer acquisition campaigns, including paid media, association-sponsored content, newsletters, and nurture programs
• Develop campaign briefs and partner with content, digital, and product marketing to bring campaigns to life
• Manage webinar strategy and collaborate with the events and content teams on execution
• Support trade show and conference campaigns with pre- and post-event strategy and communication plans

Manage Paid Media Strategy

• Own the strategy for and execution of paid search and paid social (Google, LinkedIn, Meta)
• Own performance across reach, CTR, CPL, and platform engagement metrics, tying those to pipeline results
• Identify and test new demand channels and media partners in the behavioral health space

Optimize Lead Flow & Funnel Performance

• Monitor MQL-to-pipeline booked performance and recommend optimizations
• Work with Sales Development and RevOps to ensure lead scoring and handoff processes are effective and up to date
• Track campaign performance using HubSpot, Salesforce, and Google Analytics

Drive Cross-Functional Alignment

• Collaborate with sales development to align campaign messaging and share feedback loops
• Work closely with Product Marketing on go-to-market strategy for launches
• Coordinate with Customer Marketing to ensure message consistency across pre- and post-sale touchpoints

What You'll Bring

• 7+ years of experience in B2B demand generation, preferably in SaaS or healthcare
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Strong experience running paid media across multiple platforms and optimizing performance
• Proficiency in Salesforce, HubSpot, Google Analytics, and ad platforms
• Demonstrated success managing nurture programs and full-funnel campaign strategy
• Experience running multi-touch lifecycle campaigns across email, digital, and sponsored content
• Clear communicator and creative thinker with a strong sense of ownership
• Bonus if you have experience with gifting platforms, WordPress, or webinar platforms
• Strong understanding of behavioral health or healthcare software is a plus.
• Skilled in managing multiple projects and stakeholders
• Resourceful and self-sufficient-can operate with limited oversight
• Curious, test-oriented, and energized by solving funnel conversion challenges

This is a unique opportunity to join a startup that has a meaningful impact on thousands' well-being and mental health.
We have

• A product that positively impacts people's lives every single day.
• A team of amazing people with a shared vision and the infinite drive to make it happen
• The base pay range for this position is $105,000-$130,000 per year. The determination of what a specific employee in this job classification is paid depends on several factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
• In addition to your compensation, we offer wide and generous health benefits, significant equity and 401(k) plans matched to 4%
• Flexible PTO + Additional mental health days off you can take any given moment simply because you need them.
• Fully remote work environment
• Opportunity to build, grow, and become highly instrumental in shaping how technology can increase the effectiveness of therapy.