Marketing Operations Manager

Caraa; United States; Remote; USD 110,000 - 135,000; Full time

Job summary

A leading company in the gifting industry is seeking a Marketing Operations Manager to oversee and optimize marketing initiatives. This dynamic role focuses on marketing technology, data integrity, and campaign management to enhance operational efficiency, requiring expertise in HubSpot, Salesforce, and data analytics.

Benefits

Free healthcare including vision and dental

Generous 401k match

Flexible PTO

Paid family leave

Snappy Summer Fridays

Qualifications

• 5+ years of experience in marketing operations or related fields.
• Expert proficiency in HubSpot and Salesforce.
• Strong analytical skills and detail-oriented.

Responsibilities

• Oversee and optimize marketing tech stack primarily HubSpot.
• Ensure data integrity across marketing systems.
• Manage integration of marketing systems with Salesforce.

Skills

Project Management

Data Management

Analytical Skills

Marketing Automation

Education

Bachelor’s Degree or equivalent experience

Tools

HubSpot

Salesforce

ChiliPiper

Zoominfo

Tableau

Job description

Location: US, Remote

Compensation: Transparency is paramount in our compensation structure. Total compensation for this role is market competitive, offering a base salary range of $110,000-$135,000, with an annual target bonus.

Snappy, the award-winning gifting company, is seeking a highly skilled and motivated Marketing Operations Manager to join our dynamic team. Reporting directly to the Head of Revenue Operations, this role is crucial in ensuring the seamless execution and optimization of our marketing initiatives. The ideal candidate will be an expert in HubSpot and possess a deep understanding of marketing data analytics infrastructure, lead routing (ChiliPiper), campaign management, and lifecycle management. In addition to having a deep knowledge of Salesforce. They must be extremely detail-oriented, an excellent project manager, and have a deep interest in GenAI.

You Will:

• Oversee and optimize our marketing tech stack primarily HubSpot and including Chilipiper, Zoominfo, and Salesforce.
• Ensure data integrity and consistency across marketing systems, ensuring that marketing data aligns seamlessly with broader company systems and reporting for comprehensive accuracy and reliability.
• Develop and streamline processes to enhance operational efficiency.
• Manage integration of marketing systems with Salesforce for seamless data flow.
• Own the end-to-end execution of marketing automation programs, including campaign setup, QA, scheduling, segmentation, and performance tracking.
• Manage high-volume email communications (200K+ monthly), ensuring deliverability, compliance, and performance across all lifecycle stages.
• Build and optimize workflows in HubSpot to support lead nurturing, onboarding, retention, and reactivation efforts.
• Continuously test and improve messaging, subject lines, and send strategies to drive engagement and conversion.
• Collaborate with content and product marketing to ensure campaigns are align.
• Collaborate with marketing and GTM teams to gain insights on campaign performance and pipeline creation.
• Manage the technical setup, execution, and optimization of marketing campaigns, including uploading event lists for proper campaign attribution.
• Implement and monitor multi-touch attribution reporting to identify patterns and trends within the buyer’s journey.
• Conduct A/B testing and experiments to optimize campaign performance and conversion rates.
• Work closely with cross-functional teams, including IT, Business Intelligence, Sales, Customer Success, and Product, to align on customer segmentation, messaging, and campaign objectives.
• Support the Demand Generation Director in developing and executing operational aspects of marketing strategies for customer acquisition, retention, and revenue growth.
• Recommend, evaluate, and implement new marketing technology to enhance team productivity and impact.
• Provide actionable insights through comprehensive reporting and analytics.
• Create, monitor, and refine dashboards and reporting metrics (e.g., lead conversion, pipeline, activations).
• Translate complex data into clear, actionable insights to inform strategic decision-making.
• Develop and refine workflows to drive marketing team efficiency.
• Stay current on industry trends, including GenAI, and bring forward innovative strategies to enhance performance.

You Have:

• 5+ years of experience in marketing operations or a related field, with a strong emphasis on B2B marketing.
• Expert proficiency in HubSpot and Salesforce; familiarity with Chilipiper, Outreach, ABM platforms, and Tableau.
• Salesforce administration certified is a big plus.
• Proven track record in data management, campaign execution, and reporting.
• Strong analytical skills with the ability to translate complex data into clear, actionable insights.
• Extremely detail-oriented with a focus on accuracy and consistency in data management.
• Experience managing multi-channel marketing campaigns and optimizing for customer acquisition and retention.
• Excellent project management, communication, and collaboration skills.
• Ability to work in a fast-paced, dynamic environment, especially during peak seasons such as Q4.
• B2B startup experience is a plus.

Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting.

Founded in 2015, Snappy was named one of Inc.’s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than five million gifts worldwide.

Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion.Snappy has been featured on Fortune’s "Best Small & Medium Workplaces," “Best Workplace for Millennials,” and “Best Workplace in Tech” lists.

We've seen firsthand that our unique product and brand experience boosts employee morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun. We offer benefits and perks to our employees including but not limited to: Free healthcare, including vision and dental, generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we enjoy year-round!) and Snappy gifts for employee recognition and appreciation.

Snappy's stance on diversity, equity and inclusion, its active focus on give-back programs, and its fundamental mission to spread joy through the power of gifting all lead the way in unlocking the power of human kindness at work.

Information collected and processed as part of your Snappy hiring process, including as part of your Snappy career profile and in any job applications you choose to submit, is subject to Snappy’s California Privacy Notice for Staff Members and Job Applicants