Senior Marketing Manager, HCP Promo - Imdelltra - US Remote

Initial Therapeutics, Inc.; Washington (District of Columbia); Remote; USD 120,000 - 160,000; Full time

Job summary

A leading biopharmaceutical company is seeking a Senior Manager for HCP marketing to support the launch of a new front-line therapy. The candidate will orchestrate promotional strategies and collaborate cross-functionally to drive significant market impact. Ideal for a results-oriented professional with a strong marketing background and leadership skills, this role offers a chance to influence patient care on a large scale.

Benefits

Stock-based long-term incentives

Comprehensive employee benefits package

Flexible work models

Qualifications

• Doctorate with 2 years of marketing experience, or a Masters with 4 years.
• Experience must align with a marketing/sales commercial role.

Responsibilities

• Lead HCP promotional strategy execution.
• Design and execute marketing resources aligned with brand strategy.
• Manage Imdelltra budget and monitor spend.

Skills

Marketing strategy

Leadership

Analytical skills

Education

Doctorate degree

Masters degree

Bachelors degree

High school diploma / GED

Job description

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At Amgen, if you feel like youre part of something bigger, its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.

Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

What you will do

Lets do this. Lets change the world for those living with Small Cell Lung Cancer (SCLC)!

In this vital role, the Imdelltra Senior Manager, will have the opportunity to deliver immediate impact through effective HCP marketing strategy and tactical execution in one of the most competitive therapy areas Amgen operates in and on a very exciting launch brand.

This role will lead the execution of the HCP promotional strategy and will require significant cross-functional collaboration and agency management. In addition to excellent teamwork, executive presence and communication skills the ideal candidate will demonstrate a passion for patients, delivering for the business, and commitment to excellence in marketing, leadership, strategy, and execution.

Responsibilities:

• Support next wave of rapidly approaching launches and launch milestones
• Design, develop, and execute marketing resources aligned with brand strategy (i.e. iCVAs, brochures, flashcards, websites, field communications)
• Execute the overall brand strategy and tactics with AOR, and other key vendors/agencies
• Lead development, production and MAC approval of all HCP-related personal promo creative/content in partnership with internal and external (agency) partners. Expert at organizing and preparing for MAC meetings.
• Engage with cross-functional partners to collect feedback/input and incorporate suggestions, where appropriate.
• Serve as an adviser to the field on matters/issues; coordinate monthly FIT (field insights team) calls; closely aligned with brand and sales leadership; and responsible for pull through
• Collaborate with Training to ensure pull through of promotional tools and programs to prepare field teams for launch (update existing materials, if needed)
• Sales meetings lead (S Meetings). Work closely with cross functional partners, including FTMs to coordinate and lead successful sales meetings aligned with brand strategy
• Work with CD&A team to inform HCP promo strategy and execution. Work with OBU MR lead to generate and share insights with Imdelltra Brand team to support strategic thinking in brand planning, enhanced creative, modify tactics etc.
• Collaborate closely with cross-functional team to ensure connectivity / alignment and support Imdelltras brand initiatives/goals. Be a critical part of brand planning.
• Manage Imdelltra budget; closely monitor spend and forecasting efficiently.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Masters degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelors degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associates Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

• Strong marketing acumen including a key grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development. 2+ years in rare disease marketing.
• Extensive non-personal promotion experience: ability to develop and execute a range of initiatives/tactics that are aligned with and support overall brand strategy.
• Proven record of developing and implementing insight-led high impact campaigns and marketing tools
• Experience working with advertising agencies to develop and produce engaging creative (on time and on budget).
• Strong analytical skills with an ability to draw, communicate and pull through actionable insights from data; ability to work with ambiguity and evolving treatment landscape
• Proven ability to partner with research, medical, regulatory, and legal colleagues.
• Self-starter: strong bias for action and agility.
• Ability to manage multiple priorities simultaneously in a fast-paced environment.
• Strong ability to lead and influence cross-functional teams
• Strong communication effectiveness: the ability to engage, connect, and influence senior management and the sales and marketing organization
• 6 years+ of Marketing/Field Sales experience (including 3 years+ of Marketing)
• Healthcare/Pharmaceutical experience

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, well support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now and make a lasting impact with the Amgen team.