Demand Generation Marketing Manager

STANDARD TEXTILE; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Full benefits

401k with match

Hybrid/onsite work

Dress discount

Job summary

Standard Textile is seeking a Demand Generation Marketing Manager to plan, execute, and optimize programs that generate awareness, leads, and pipeline growth across its businesses. You will manage multi-channel campaigns—email, paid media, social, ABM, and events—and oversee inbound lead routing and qualification with the Digital Operations team.

This hands-on role partners with Sales, Product, and eCommerce to turn engagement into opportunities, build nurture programs, monitor performance, and

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of experience in B2B demand generation, growth digital marketing, or related roles.
• Experience developing and executing lead generation and pipeline growth programs.
• Experience with enterprise martech and CRM platforms, including Salesforce, Marketing Cloud Engagement (Pardot)/Marketing Cloud Next or similar.
• Experience managing digital marketing campaigns across email, paid search, display, social media, and ABM programs.
• Strong analytical skills with the ability to interpret campaign, lead, and pipeline data.
• Experience building reports, dashboards, and performance analyses.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute integrated demand generation campaigns that drive awareness, engagement, lead generation, and pipeline growth.
• Manage multi-channel marketing programs including email marketing, paid media, social media, webinars, content syndication, ABM, and tradeshows.
• Build and manage lead nurture programs that move prospects through the buying journey.
• Support product launches and key business initiatives with demand generation programs.
• Manage campaign lead routing, scoring, qualification, and lifecycle processes in Salesforce and marketing automation platforms.
• Manage inbound website leads, ensuring timely qualification, routing, and follow-up in partnership with the Digital Operations team.
• Partner with Sales to improve lead follow-up, conversion rates, and pipeline creation.
• Monitor lead performance and identify opportunities to improve handoff and conversion throughout the funnel.
• Establish and maintain lead management processes and best practices.
• Maintain campaign tracking and reporting within Salesforce and marketing platforms.
• Monitor campaign, lead, and pipeline performance and provide actionable recommendations and regular reporting.
• Analyze engagement, conversion, and attribution data to optimize marketing investment and program effectiveness.
• Develop digital marketing programs including paid search, display advertising, retargeting, paid social, and other lead generation channels.
• Develop landing pages, email campaigns, digital assets, and conversion-focused content.
• Identify and test new channels, tactics, and audience targeting opportunities.

Skills

Demand generation

B2B marketing

Campaign management

Marketing automation

Analytics

Salesforce

ABM programs

Email marketing

Lead nurturing

Multi-channel marketing

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Marketing Cloud / Pardot

GA4

Google Ads

Canva

Job description

At Standard Textile, we’re dedicated to providing comfort and care across generations. Guided by our values, we focus on solutions that serve our customers, support our associates, and strengthen our communities. Since 1940, we’ve remained committed to creating better textiles-delivered seamlessly by experts who care.

The Demand Generation Marketing Manager is responsible for planning, executing, and optimizing marketing programs that generate awareness, qualified leads, and pipeline growth across Standard Textile's businesses.

This role manages demand generation campaigns across direct, email, marketing automation, paid media, and account-based marketing programs.

The Demand Generation Manager also oversees the management and routing of inbound website leads, ensuring prospects are qualified, assigned, and nurtured effectively.

Working closely with Sales, Product, and eCommerce, this role helps convert marketing engagement into sales opportunities. This is a hands-on role responsible for campaign execution, lead management, performance reporting, and continuous optimization of the marketing funnel.

Responsibilities Include:

Demand Generation & Campaign Management

• Develop and execute integrated demand generation campaigns that drive awareness, engagement, lead generation, and pipeline growth.
• Manage multi-channel marketing programs including email marketing, paid media, social media, webinars, content syndication, account-based marketing (ABM), and tradeshows.
• Build and manage lead nurture programs that move prospects through the buying journey.
• Support product launches and key business initiatives with demand generation programs.

Lead Management & Sales Alignment

• Manage campaign lead routing, scoring, qualification, and lifecycle processes within Salesforce and marketing automation platforms in partnership with Digital Operations team.
• Manage inbound website leads, ensuring timely qualification, routing, and follow-up in partnership with the Digital Operations team.
• Partner with Sales to improve lead follow-up, conversion rates, and pipeline creation.
• Monitor lead performance and identify opportunities to improve handoff and conversion throughout the funnel.
• Establish and maintain lead management processes and best practices.

Marketing Automation & Analytics

• Manage marketing automation programs, workflows, segmentation, and campaign execution in partnership with Digital Operations team.
• Maintain campaign tracking and reporting within Salesforce and marketing platforms.
• Monitor campaign, lead, and pipeline performance and provide actionable recommendations and regular reporting.
• Analyze engagement, conversion, and attribution data to optimize marketing investment and program effectiveness.

Digital Marketing

• Develop digital marketing programs including paid search, display advertising, retargeting, paid social, and other lead generation channels.
• Develops landing pages, email campaigns, digital assets, and conversion-focused content.
• Identify and test new channels, tactics, and audience targeting opportunities.

Qualifications Include:

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 5+ years of experience in B2B demand generation, growth digital marketing, marketing automation, or related roles.
• Experience developing and executing lead generation and pipeline growth programs.
• Experience with enterprise martech and CRM platforms, including Salesforce, Marketing Cloud Engagement (Pardot)/Marketing Cloud Next or similar, Google Analytics (GA4), Google Ads, Canva, etc.
• Experience managing digital marketing campaigns across email, paid search, display, social media, and ABM programs.
• Strong analytical skills with the ability to interpret campaign, lead, and pipeline data.
• Experience building reports, dashboards, and performance analyses.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.

Why Work at Standard Textile:

• Competitive pay with Career Growth Opportunities
• Full benefits - medical, dental, vision
• Paid Parental and Bereavement Leave
• 401k plan with company match
• 'Dress for Your Day' (business casual)
• Dress Code Discount on Standard Textile Products
• Hybrid working environment, both onsite and remote

The hybrid schedule for this role includes in-office work on Tuesdays - Thursdays, and additional onsite days may be required during the training period.

Associates are expected to be in the office during this time.

PM21 Proudly, Standard Textile has earned a title of US Best Managed Company for the sixth year running, an honor awarded by Deloitte Private and The Wall Street Journal, celebrating the exceptional achievements of American private companies and their management teams.

Standard Textile supports a Drug-Free Workplace.

Any offer of employment for this position will be contingent upon the candidate passing a post-offer, pre-employment drug screen* and satisfactory background investigation.

In order to pass the nicotine screening, you must be completely free of the use of any nicotine containing products.

US Best Managed Companies Winners | Deloitte US Careers at Standard Textile 80 Years of Standard Textile Standard Textile Website Standard Textile is an Equal Opportunity Employer, including Disabilities and Veterans.

To support individuals protected under Section 503 of the Rehabilitation Act of 1973 and the Vietnam Veteran’s Readjustment Act of 1974, we offer reasonable accommodations.

Applicants needing assistance with the job application process can reach out to us at [e-mail].