Demand Generation & Marketing Automation Specialist Houston, TX

TFS Energy Solutions, LLC; Houston (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive salary commensurate with经验

Comprehensive health benefits and 401K

Opportunity to work with leading mar/s

Professional growth opportunities in a

Job summary

Tradition Energy in Houston seeks a hands-on Demand Generation & Marketing Automation Specialist to drive targeted B2B campaigns and manage marketing automation. You will collaborate with marketing leadership and sales to enhance prospect engagement and support business development.

The role involves building email campaigns, managing workflows, and coordinating data across CRM and prospect intelligence platforms, with a focus on lead generation and conversions.

Qualifications

• 2–4 years of hands-on B2B marketing experience.
• Experience with demand generation and marketing automation.
• Familiarity with CRM and prospect intelligence platforms.

Responsibilities

• Build, test, and execute targeted email campaigns using ClickDimensions and Microsoft Dynamics CRM.
• Manage audience segmentation, automated workflows, and lead nurturing campaigns.
• Support ZoomInfo administration, including prospect data management, contact enrichment, and targeted list development.
• Maintain CRM data quality and coordinate marketing-generated leads with sales professionals.
• Support sales teams with ZoomInfo training and prospecting best practices.
• Track campaign performance, prospect engagement, and lead conversions.
• Analyze results and recommend improvements to campaign effectiveness and lead generation.

Skills

B2B marketing

Demand generation

Marketing automation

ClickDimensions

Microsoft Dynamics CRM

ZoomInfo

Audience segmentation

Lead nurturing

CRM data management

Tools

ClickDimensions

Microsoft Dynamics CRM

ZoomInfo

Job description

Demand Generation & Marketing Automation Specialist

Tradition Energy is seeking a hands-on Demand Generation & Marketing Automation Specialist to execute targeted B2B marketing campaigns, manage marketing automation and prospect intelligence platforms, and support sales lead generation.

You’ll work closely with marketing leadership and sales professionals to develop campaigns, improve prospect engagement, and support business development.

Demand Generation & Marketing Automation Specialist – Houston

What you’ll get:

At Tradition Energy, you’ll be part of a collaborative marketing team supporting one of the nation’s leading energy advisory firms. We offer:

• Competitive salary commensurate with experience
• Comprehensive health benefits and 401(k) plan
• Opportunity to work with industry‑leading marketing and sales technology
• Professional growth opportunities in a dynamic B2B industry

What you’ll do:

As a Demand Generation & Marketing Automation Specialist, you’ll help execute marketing campaigns and support our sales team’s prospecting efforts. Your responsibilities include:

• Build, test, and execute targeted email campaigns using ClickDimensions and Microsoft Dynamics CRM
• Manage audience segmentation, automated workflows, and lead nurturing campaigns
• Support ZoomInfo administration, including prospect data management, contact enrichment, and targeted list development
• Maintain CRM data quality and coordinate marketing‑generated leads with sales professionals
• Support sales teams with ZoomInfo training and prospecting best practices
• Track campaign performance, prospect engagement, and lead conversions
• Analyze results and recommend improvements to campaign effectiveness and lead generation

Who you are:

• 2–4 years of hands‑on B2B marketing experience, preferably in demand generation and marketing automation
• Experience with ClickDimensions, Microsoft Dynamics CRM, or comparable marketing automation platforms
• Experience building email campaigns, segmented audiences, and automated workflows
• Working knowledge of ZoomInfo or similar B2B prospect intelligence platforms
• Understanding of CRM data management, lead nurturing, and B2B sales processes
• Strong analytical, organizational, and communication skills
• Detail‑oriented, self‑motivated, and comfortable managing multiple projects

Direct experience with ClickDimensions, Microsoft Dynamics CRM, ZoomInfo administration, or account‑based marketing is preferred.