Demand Generation Marketer - B2B SaaS Growth

Portage Ventures GP Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation and equity

Health plan (HRA)

Unlimited PTO

401(k) retirement plan

Team with ownership culture

Company offsites

Job summary

Feathery is seeking a Demand Generation Marketer to own and scale pipeline across enterprise accounts in the financial services sector. You will design campaigns, run experiments, and collaborate with Product Marketing, Sales, and Leadership to translate positioning into programs that attract, engage, and convert ideal customers.

The role blends strategy and execution with a focus on driving measurable revenue impact across paid, outbound, content, events, and partnerships.

Qualifications

• 3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS.
• Proven track record of driving pipeline and revenue through marketing programs.
• Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.)
• Data-driven mindset with experience analyzing and optimizing campaign performance.
• Ability to operate both strategically and tactically in a fast-paced environment.

Responsibilities

• Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships.
• Build programs that generate qualified pipeline across target accounts in insurance and wealth management.
• Translate product positioning into high-performing campaigns and messaging.
• Own campaign calendars and ensure alignment with product launches and GTM priorities.
• Drive inbound and outbound pipeline through creative and data-driven initiatives.
• Partner with SDRs and AEs to support account-based and outbound strategies.
• Optimize conversion across the funnel — from awareness to pipeline to revenue.

Skills

Demand generation

Growth marketing

Data-driven

Cross-functional collaboration

Strategic planning

Tools

HubSpot

Salesforce

Job description

Feathery is seeking a Demand Generation Marketer to own and scale pipeline across enterprise accounts in the financial services sector. You will design campaigns, run experiments, and collaborate with Product Marketing, Sales, and Leadership to translate positioning into programs that attract, engage, and convert ideal customers.

The role blends strategy and execution with a focus on driving measurable revenue impact across paid, outbound, content, events, and partnerships.