Demand Generation Manager - High-Ticket Investor Acquisition

Equity Estates LLC; Clayton (NC); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Benefits included

Bonus eligible

Travel benefits

Job summary

Equity Estates is seeking a results-driven Paid Media & Demand Generation lead to own paid media strategy and budget across Google, Meta and LinkedIn. You will manage agencies, optimize spend for qualified leads, and collaborate with Sales, CRM, and Rev Ops to ensure seamless handoffs and reporting.

You will build testing calendars, define conversion events, and report on performance, ROI, and pipeline impact, while maintaining budget discipline and scale opportunities.

Qualifications

• 3–5 years in demand generation, performance marketing, or paid media.
• Hands-on Google and Meta buying with real budget ownership.
• CRM experience, including integrating a CRM with ad platforms and setting up offline conversions.
• Experience optimizing to qualified leads and opportunities, not platform-reported leads.
• Strong reporting skills and the ability to make budget decisions from channel economics.
• Experience directing agencies or freelancers while staying accountable for results.

Responsibilities

• Run paid acquisition across Google, Meta, and LinkedIn, including retargeting visitors who have not yet inquired.
• Allocate the channel budget and shift spend based on lead quality, opportunities, and investor acquisition cost.
• Define conversion events the ad platforms optimize to, and check weekly that they flow correctly.
• Work with Rev Ops to connect the CRM to Google and Meta so qualified leads and opportunities feed back into the platforms.
• Build and run a testing calendar for audiences, ads, landing pages, and forms.
• Write the creative brief and copy for demand generation landing pages, and work with Brand, which owns design and production.
• Manage the agencies and freelancers for social, influencer, and SEO/AEO.
• Partner with Lifecycle, CRM, and Sales on the handoff after an inquiry.
• Work with Rev Ops on source tracking and reliable channel reporting.

Skills

Paid media management

Budget ownership

Analytics & reporting

Agency management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Equity Estates is seeking a results-driven Paid Media & Demand Generation lead to own paid media strategy and budget across Google, Meta and LinkedIn. You will manage agencies, optimize spend for qualified leads, and collaborate with Sales, CRM, and Rev Ops to ensure seamless handoffs and reporting.

You will build testing calendars, define conversion events, and report on performance, ROI, and pipeline impact, while maintaining budget discipline and scale opportunities.