Demand Gen Manager: High-Value Investor Acquisition

Equity Estates LLC; Orangeburg (SC); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Benefits included

Bonus eligible

Travel benefits

Job summary

Equity Estates in Atlanta, a luxury real estate investment firm, seeks a seasoned Demand Generation Manager to own paid media programs and lead generation strategies. You will manage budgets, vendors, and measurement to drive qualified investor leads across Google, Meta, and LinkedIn.

Collaborate with Sales, CRM, and Rev Ops to optimize handoffs, reporting, and attribution. The role combines hands-on buying with agency leadership and a focus on cost-efficient growth for premium offerings.

Qualifications

• 3–5 years in demand generation, performance marketing, or paid media.
• Hands-on Google and Meta buying with real budget ownership.
• CRM experience, including integrating a CRM with ad platforms and setting up offline conversions.
• Experience optimizing to qualified leads and opportunities, not platform-reported leads.
• Strong reporting skills and the ability to make budget decisions from channel economics.
• Experience directing agencies or freelancers while staying accountable for results.

Responsibilities

• Run paid acquisition across Google, Meta, and LinkedIn, including retargeting visitors.
• Allocate the channel budget and shift spend based on lead quality, opportunities, and investor acquisition cost.
• Define conversion events the ad platforms optimize to, and check weekly that they flow correctly.
• Work with Rev Ops to connect the CRM to Google and Meta so qualified leads feed back into the platforms.
• Build and run a testing calendar for audiences, ads, landing pages, and forms.
• Write the creative brief and copy for demand-generation landing pages; manage agencies for social, influencer, and SEO/AEO.
• Partner with Lifecycle, CRM, and Sales on handoff after an inquiry and ensure reliable channel reporting.

Skills

Demand generation

Performance marketing

Paid media

Budget ownership

CRM integration

Analytics & reporting

Agency management

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM platforms

Job description

Equity Estates in Atlanta, a luxury real estate investment firm, seeks a seasoned Demand Generation Manager to own paid media programs and lead generation strategies. You will manage budgets, vendors, and measurement to drive qualified investor leads across Google, Meta, and LinkedIn.

Collaborate with Sales, CRM, and Rev Ops to optimize handoffs, reporting, and attribution. The role combines hands-on buying with agency leadership and a focus on cost-efficient growth for premium offerings.