Demand Generation Manager

Jobgether; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Healthcare coverage

401(k) retirement plan

Equity opportunities

HSAs/FSAs

Flexible time off

Parental leave

Disability coverage

Remote work flexibility

Global collaboration

Professional development

Career impact

Job summary

Jobgether seeks a seasoned North America Demand Generation leader to own the regional demand strategy and drive pipeline growth through multi-channel campaigns and ABM initiatives.

You will align with sales teams to prioritize accounts, manage budgets, and optimize campaigns across webinars, content syndication, email, and paid media. Remote work within the United States is supported, with cross-functional collaboration across regions.

Qualifications

• 5+ years in B2B demand generation, growth marketing, or related field.
• Experience owning regional marketing programs and pipeline targets.
• Experience with ABM and multi-channel campaigns.
• CRM proficiency with Salesforce and marketing automation platforms.

Responsibilities

• Own regional demand generation strategy for North America.
• Drive pipeline growth through regional marketing-sourced pipeline targets.
• Develop integrated marketing campaigns across webinars, content syndication, email, nurture, paid media, and ABM.
• Align marketing with sales objectives and support priority accounts and target segments.
• Monitor campaign performance and optimize funnel metrics for higher conversion and pipeline.
• Manage regional marketing budgets and optimize spend for measurable returns.
• Coordinate with Sales, Content, Localization, PPC, and Marketing Operations teams.
• Adapt global strategies to North American market requirements while maintaining consistency.
• Lead external vendors and evaluate performance and cost efficiency.
• Improve lead management processes with Sales and SDR/BDR teams.

Skills

Demand generation

B2B marketing

Campaign management

ABM

Sales alignment

Salesforce

Marketing automation

AI in marketing

Budget management

Tools

Salesforce

Job description

Accountabilities:

• - Own regional demand generation strategy: Lead the complete demand generation function for North America, from strategic planning and campaign development to execution, performance measurement, and continuous optimization.
• - Drive pipeline growth: Take ownership of regional marketing-sourced pipeline targets, translating sales objectives into actionable demand generation plans and adjusting campaign priorities and investments based on performance.
• - Develop integrated marketing campaigns: Plan and execute multi-channel programs, including webinars, content syndication, email marketing, lead nurturing, paid digital advertising, and account-based marketing initiatives.
• - Align marketing with sales objectives: Serve as the primary demand generation partner for North American sales teams, ensuring campaigns support priority accounts, target segments, territories, and buying groups.
• - Optimize campaign performance: Monitor campaign effectiveness and funnel metrics, identify improvement opportunities, and implement strategies to increase conversion rates, lead quality, and pipeline contribution.
• - Manage regional marketing budgets: Develop, forecast, monitor, and optimize the North American demand generation budget, ensuring resources are allocated effectively and deliver measurable returns.
• - Coordinate cross-functional initiatives: Collaborate with Sales, regional marketing, Content, Localization, PPC, and Marketing Operations teams to ensure successful campaign planning and execution.
• - Adapt global marketing strategies: Work with international marketing teams to tailor campaign messaging, content, and marketing assets to North American market requirements while maintaining consistency with global objectives.
• - Manage external vendors and agencies: Lead vendor selection, relationship management, contract negotiations, renewals, deliverables, and budget oversight for external partners supporting webinars, content syndication, paid campaigns, and ABM programs.
• - Evaluate vendor performance: Establish clear expectations, monitor service quality, and assess external partner contributions based on lead quality, pipeline generation, delivery standards, and cost efficiency.
• - Strengthen lead management processes: Partner with Sales, SDR/BDR teams, and Marketing Operations to improve lead qualification, routing, follow-up processes, and feedback mechanisms.
• - Provide performance visibility: Communicate campaign results, pipeline contribution, key performance indicators, and strategic recommendations to regional sales and marketing stakeholders.
• - Leverage marketing technology and AI: Identify opportunities to use artificial intelligence and automation to improve campaign execution, personalization, reporting, and operational efficiency.
• - Drive independent project execution: Coordinate stakeholders, resources, timelines, and dependencies while maintaining ownership of initiatives from initial planning through final delivery.

Requirements:

• - Professional experience: At least 5 years of experience in B2B demand generation, growth marketing, or a related field, with hands‑on responsibility for managing regional marketing programs.
• - Industry knowledge: Previous experience working in cybersecurity, information security, networking, or related technology industries.
• - Pipeline ownership: Demonstrated success managing marketing‑sourced pipeline targets and delivering measurable contributions to revenue generation and business growth.
• - Regional marketing expertise: Proven experience developing and executing demand generation strategies specifically for North American markets.
• - Campaign management: Strong end‑to‑end campaign management experience, covering strategy, planning, content development, execution, performance analysis, optimization, and follow‑up.
• - Multi‑channel marketing: Hands‑on experience managing webinars, content syndication, email campaigns, lead nurturing programmes, and paid digital initiatives in collaboration with paid‑media specialists.
• - Account‑based marketing: Experience developing and implementing ABM strategies in close partnership with sales teams, with a strong understanding of target accounts and buying groups.
• - CRM proficiency: Advanced understanding of Salesforce, including practical experience tracking campaign performance, analyzing funnel conversion, and measuring marketing‑sourced pipeline contribution.
• - Marketing automation: Familiarity with marketing automation platforms, campaign management systems, reporting tools, and performance analytics solutions.
• - B2B marketing knowledge: Strong understanding of the B2B customer journey, lead lifecycle management, buying committees, campaign attribution, and demand generation best practices.
• - International collaboration: Experience working within global organizations and coordinating marketing initiatives across multiple regions, departments, and stakeholder groups.
• - Stakeholder management: Proven ability to build productive relationships with Sales, SDR/BDR teams, Content, PPC, Marketing Operations, regional marketing, and other cross‑functional partners.
• - Budget and vendor management: Experience managing marketing budgets, selecting and overseeing third‑party vendors, coordinating agencies, and evaluating campaign‑related investments.
• - AI and automation expertise: Practical experience using AI‑powered tools and automation to improve marketing workflows, campaign personalization, execution efficiency, and overall performance.
• - Project management: Strong organisational and project management skills, with the ability to coordinate complex initiatives, manage competing priorities, and deliver projects on schedule.
• - Communication skills: Excellent written and verbal communication abilities, with the confidence to present performance insights, recommendations, and campaign strategies to diverse stakeholders.
• - Autonomy and initiative: A proactive, self‑motivated approach, with the ability to work independently, make informed decisions, and take ownership of projects from conception to completion.
• - Learning agility: Ability to quickly understand new technologies, tools, processes, and industry developments through independent learning and continuous professional development.
• - Adaptability: Comfortable operating in a remote, international environment that requires flexibility, cross‑functional collaboration, and alignment with different working schedules.

Benefits:

• - Competitive compensation: Competitive salary package based on experience, qualifications, and market conditions.
• - Comprehensive healthcare: Medical, dental, and vision insurance coverage.
• - Retirement planning: 401(k) retirement savings plan.
• - Equity participation: Stock options offering the opportunity to participate in long‑term business growth.
• - Health savings options: Access to Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• - Flexible time off: Flexible paid time‑off arrangements to support personal well‑being and work‑life balance.
• - Parental leave: Paid parental leave to support employees and their families.
• - Disability coverage: Disability benefits providing additional financial protection.
• - Remote work flexibility: Remote working opportunity within the United States.
• - International collaboration: Opportunity to work with global marketing and sales teams across different regions and functions.
• - Professional development: Exposure to innovative cybersecurity technologies, enterprise networking solutions, and emerging AI‑driven security trends.
• - Career impact: Opportunity to take ownership of regional demand generation strategy and directly influence pipeline growth and commercial performance.