Senior Demand Generation Manager

Jobgether; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Ownership of campaigns

AI-powered optimization

Cross-functional collaboration

Professional growth

Strategic visibility

Job summary

Jobgether is seeking a driven Demand Generation leader to craft and execute B2B campaigns that drive qualified pipeline. The role emphasizes AI-enabled insights, multichannel demand programs, and close collaboration with Sales and Product teams.

You will own end-to-end programs, from messaging to measurement, across paid and organic channels, with a focus on accelerating buyer journeys and improving funnel performance.

Qualifications

• 5+ years in B2B demand generation, moving buyers through consideration to qualified pipeline.

Responsibilities

• Develop and execute demand generation plans aligned with business unit objectives.

Skills

Demand generation strategy

Creative campaign development

AI and automation

Multichannel marketing

Cross-functional collaboration

Analytical thinking

Ownership and adaptability

Strong communication

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Campaign Manager

Job description

Accountabilities

• Demand Generation Strategy: Develop and execute comprehensive demand generation plans aligned with business unit objectives, collaborating with Sales and Product Management to establish priorities, target audiences, and measurable outcomes.
• Creative Campaign Development: Create distinctive campaign concepts, compelling messaging, and engaging content that differentiates the organization in the enterprise technology market. Use AI-generated content as a foundation for human-led refinement, ensuring strong editorial quality, visual consistency, and relevance to buyers.
• Mid-Funnel and Bottom-Funnel Optimization: Design programs that move prospects toward purchase decisions through assessments, ROI tools, customer case studies, product demonstrations, executive briefings, and other high-value resources. Manage lead nurturing, account-level scoring, and marketing-qualified-lead-to-opportunity conversion.
• AI-Powered Marketing Operations: Integrate AI and automation into research, audience segmentation, personalization, campaign development, and reporting. Continuously test emerging tools to improve efficiency while reinvesting saved time in strategy, creativity, and performance optimization.
• Multichannel Campaign Management: Plan and coordinate campaigns across paid search, LinkedIn advertising, programmatic advertising, retargeting, connected TV, organic channels, SEO, answer engine optimization (AEO), third-party media, industry publications, analyst platforms, review sites, marketplaces, events, podcasts, webinars, and direct mail.
• Product and Partner Collaboration: Translate product roadmaps, positioning, customer success stories, and market insights into relevant offers and campaigns. Develop joint demand generation initiatives with technology providers and channel partners.
• Audience and Revenue Growth: Build programs that attract new customers, expand relationships with existing accounts, and strengthen partner-driven opportunities across multiple business segments.
• Marketing Technology and Execution: Build and manage end-to-end campaigns in HubSpot, maintain accurate tracking and reporting, and establish clear lead definitions and handoff processes in partnership with Sales teams.
• Performance Measurement: Monitor pipeline contribution, campaign ROI, conversion rates, and funnel performance. Present actionable insights to leadership and make informed decisions about budget allocation, campaign optimization, and investment priorities.
• Continuous Improvement: Establish clear milestones for campaign performance, experiment with new channels and approaches, and continuously improve demand generation processes, creative standards, and marketing effectiveness.

Requirements

• Professional Experience: At least 5 years of experience in B2B demand generation, with a demonstrated ability to move buyers through the consideration and evaluation stages and generate qualified sales pipeline.
• Creative and Editorial Skills: A strong creative mindset, excellent storytelling abilities, a refined visual sensibility, and a portfolio demonstrating distinctive campaign concepts, compelling messaging, and effective content.
• AI and Automation Expertise: A practical, AI-first approach to marketing, with examples of using AI tools to increase productivity, scale campaign execution, and improve output quality through thoughtful human judgment and refinement.
• Multichannel Marketing Knowledge: Hands-on experience with paid and organic marketing, SEO, AEO, third-party acquisition channels, and integrated campaign strategies. An understanding of how AI-powered search is changing audience discovery and content visibility is highly valued.
• Industry Experience: Background in marketing managed services, cloud solutions, IT infrastructure, or comparable B2B technology offerings involving complex products and long, multi-stakeholder sales cycles.
• Marketing Technology Proficiency: Strong working knowledge of HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager, alongside the ability to interpret funnel analytics and translate performance data into actionable decisions.
• Cross-Functional Collaboration: Proven experience partnering with Product Management, Sales, and external channel partners to align messaging, campaign execution, lead qualification, and revenue objectives.
• Analytical and Strategic Thinking: Ability to connect campaign performance with business outcomes, identify conversion bottlenecks, assess ROI, and prioritize initiatives based on measurable impact.
• Ownership and Adaptability: A proactive, resourceful, and results-oriented approach, with the ability to manage multiple initiatives in a fast-paced environment, experiment confidently, and adapt quickly to changing market conditions.
• Communication Skills: Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, persuasive messages for different audiences.

Benefits

• Remote Work: Fully remote position based in Canada, offering flexibility in where you work.
• High-Impact Ownership: Opportunity to shape demand generation strategy and directly influence pipeline development, conversion performance, and business growth.
• Creative Freedom: Scope to develop distinctive campaigns, experiment with new channels, and bring innovative marketing ideas to life.
• AI-First Environment: Opportunity to leverage modern AI tools and automation to transform marketing workflows and improve campaign effectiveness.
• Cross-Functional Collaboration: Work closely with Product Management, Sales, and strategic technology partners on initiatives with measurable commercial impact.
• Professional Growth: Exposure to emerging marketing technologies, evolving search strategies, and opportunities to develop new skills in a rapidly changing industry.
• Strategic Visibility: Direct contribution to business unit objectives, with the opportunity to share insights and recommendations with leadership.
• Employment Type: Permanent position.